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Introduction:

E-commerce is one of the biggest and most competitive industries in the world. Getting your products to rank high enough to convert can be a challenge. So how do you ensure that your products are ranking?

In this blog, we will read about the most common e-commerce SEO mistakes made by brands and retailers and show you how to avoid them. But first, let’s read about why SEO is important for e-commerce websites.

Why is SEO important for e-commerce websites?

E-commerce websites need SEO to attract more potential customers. The biggest reason for the popularity of e-commerce websites is that they offer convenience to users who are looking for products.

Using on-page SEO for your e-commerce website or off-page SEO for your e-commerce website can help you get noticed on Google’s search engine results pages. Even if you already have your website, but it does not have enough traffic, it cannot help you much.

But if you invest in SEO and get more traffic from search engines, then it will be easier for you to grow your business rapidly. Did you know that over 90% of online customers begin their search for products on websites? That’s why it’s so important to establish a strong presence for your e-commerce business.

By optimizing your website with SEO, you ensure that potential customers can easily find your products and services, ensuring that your customer’s journey is seamless from start to finish.

Avoid these e-commerce mistakes to ensure you keep your e-commerce site ranking high.

With a clear understanding of the e-commerce mistakes to avoid, you can be sure that your e-commerce site will continue to rank well in 2022. To ensure this happens, it’s important to understand what not to do as well as what you should do.

The following points are some common mistakes to avoid in 2022.

Lack of Internal Linking

Internal linking is one of the most important aspects of SEO for e-commerce sites. Internal linking helps search engines understand your content and improve their understanding of your site, but it also has a very positive impact on users’ experience of your site.

Internal linking can help improve user engagement because it enables users to easily navigate the site. It also helps build a strong site architecture.

One should aim to make sure that each page has links back to other pages on your website so that you have a solid flow between all your pages and they don’t feel like standalone islands in the middle of nowhere!

No Product Category Pages

Product category pages are important for SEO. But did you know that product category pages also help improve user experience? That’s because they are a great way to showcase your store’s entire inventory by providing users with a comprehensive list of relevant products and links to them.

Product category pages also allow you to create internal links between other parts of your website, which can help boost SEO efforts further down the line.

No Product Detail Page Optimization

The product detail page is the most important page on your website. The goal of this page is to convert visitors into customers and then sell those customers more products.

The best way to do this is by using detailed descriptions and images that highlight the key benefits of what you’re selling, like “It’s waterproof for up to 100 feet!” or “This shirt will make you look richer.”

A good SEO strategy will help bring more traffic to your site from people looking for similar products based on keywords they type into Google or other search engines when searching for something specific rather than just typing any old word into a box because it sounds modern and better.

Lack of Quality Content

When you’re writing e-commerce content for your website, it’s easy to get caught up in the idea that you need to write about products and services. While this is true, it’s also important to remember that the most important part of your SEO strategy is not just what products and services you sell, but how well those products and services are presented on your website.

The takeaway here is to spend more time creating content that people want to read rather than simply hoarding blog posts full of keywords so Google will rank them higher in search results.

Content marketing focuses on telling stories rather than making sales pitches—and those stories need to be interesting enough that readers come back, again and again, to experience them again (even if they don’t buy anything).

For example, if a new visitor comes across an article headline with words like “best” or “trending” or “top,” chances are he won’t even click through because he doesn’t care about being told what’s popular; instead, he wants something original!

Here are some more tips for our readers:

• Fret not to take risks and try something new. There are many ways to improve the SEO strategy that may sound counterintuitive and counterproductive; don’t let that steer you away from trying new things!
  If a tactic has worked for others but doesn’t seem like it would work for you, give it a shot anyway! Sometimes the most unconventional ideas or original ideas are often the most effective ones too.
  Just remember: If something isn’t working out as planned or wasn’t worth the time and energy invested in it at all (or worse yet has negative consequences), cut your losses quickly and move on before they become catastrophic failures instead of minor setbacks.
• Don’t stop asking questions! You never know when someone else might have an answer—or even better yet—a solution! In addition: listen carefully when someone advises because sometimes they will share something which could mean nothing at first glance but holds great importance later down the line…and vice versa.”

Conclusion

We hope this blog post has helped our readers learn more about e-commerce SEO services, and how to avoid some common mistakes that many businesses make.

Lastly, the website must have everything it needs to rank well since, without traffic, you can’t sell anything. E-commerce site owners must be aware of these issues and take steps to avoid them to continue finding success online.

Source- Fluidscapes
We are one of the best digital marketing companies in India that provides online reputation management services to all types of organizations. We assist businesses to stay on top of the game by leveraging the latest technologies and breakthroughs in marketing strategies and business processes. Want to grow your business, even more, get in touch with us and we’ll tell you how.

Introduction:

The primary goal of any website is to rank at the top of the search engine, which can be done by implementing a few changes in the SEO strategies and writing services. The effectiveness and success of such efforts made to rank the website on top can be measured by the organic Click-Through Rate (CTR) or simply organic CTR. This blog explains our readers’ questions like What is CTR? Why is it important? How to improve click-through rate and tips to improve click-through rate.

What is the click-through rate (CTR)?

A click-through rate or CTR is a mark used to measure the efficacy of marketing campaigns. It’s the ratio of individuals who click on the website link or ad when they see them. When the clicks are more on Google ads, it confirms that the ad is relevant and seems interesting to the targeted audience. The formula or method of how do you calculate CTR is CTR = (click-throughs/total no. of impressions) x 100.

Why CTR is important?

To put it in simple words, the CTR is an indicative signal of the success of one’s marketing campaigns or strategies. By calculating how many individuals have ended up clicking on the ad or link after glimpsing it. It demonstrates the strength or weakness and quality of your ad copy or website link, imagery, positioning, and keywords. Improving CTR is one of the quickest ways to improve conversions and eventually generate more sales or visitors to the website. To calculate whether one is doing a good job at paid tracking and display advertising, with SEO or keywords, or with your email marketing campaigns, one should try and compare the CTR to your industry averages.

What is a good CTR?

Now that we know why CTR is important, we should now check what is a good click-through rate or what is the best CTR?. There are a few case studies on what is an average CTR to help marketers resolve “What is a good CTR?”. However, if one asks what a successful or a good CTR is, no one will probably ever get a clear, factual answer. And as there is no exact number to decide and share what a good CTR is, 2% is average for an entire account across all verticals which was found in a few case studies. This indicates some campaigns inside the market could be performing more profitably and some could be performing worse which is a case of alarming for marketers. Anything higher than 2% is above average suggests a few studies by marketers.

Tips to improve CTR in 2022:

We all have read about what is a good CTR and why it is important, but how can we resolve to get a better CTR for one’s website? To know read the tips mentioned below:

#1 Look For Long-Tail Keywords: Long-tail keywords are helpful to make nearly any SEO strategy successful. By adding more additional long-tail keywords to your web content, one can easily increase the chances of ranking your website.

#2 Compose Impactful Meta Descriptions: A meta description can construct or damage a link to be clicked. Meta Description explains what a link is all about and what to anticipate when clicking on it and to know what site it is redirecting us to. Writing clear, creative, concise, meaningful, and impactful meta descriptions can increase the CTR for a webpage and boost traffic. One needs to be as creative and clear as possible to describe what the page is all about within the set limit in a meta description.

#3 Optimizing the headline and copy: Using one or more focused keywords in the headline and copy can make a big impact on the rate of CTR. The use of more keywords and probably the most important keyword can appeal to the audience’s emotions and needs and solve a problem for them along with improving your website’s CTR.

#4 Including CTAs in copy or ads: Writing a direct and effective call to action in the copy or Google ads is a good option for more footfall on the web page. The CTA should be inviting and appealing to the audience to click on the link or ads.

#5 Use of relevant hashtags: Hashtags work across numerous and considerable social platforms, like Facebook, Twitter, Instagram, and LinkedIn. Getting some research done and adding trending, widespread or popular hashtags in your industry, and using these relevant hashtags that relate to the rest of your copy to increase the chances of being seen by your target audience is another important tip not to miss and improve your CTR.

#6 Use of descriptive URLs: Descriptive URLs are one of the CTR boosters. The URL of your webpage is an excellent possibility to use long-tail keywords. It is one of the first features that a person witnesses while glancing at an online search result. While writing a blog post or publishing web pages, it is very necessary to categorize the content correctly. This allows a site for more keyword placement and also boosts and increases search engine visibility.

#7 Use relevant images: Utilizing visuals is one of the great ways to increase CTR. Relying on the marketing channel, different types of images or pictures may perform better than others. One could always try different ways to get better and optimize their business according to their need and recognition.

Conclusion: CTR is just part of a puzzle. You could have the greatest CTR in the world and get absolutely no sales. This just offers some insight into how to attract more clicks. Online marketing strategists or experts can help you apply this information and create campaigns that generate an amazing return. Interested in what strategists and experts could potentially offer? Let FSC help you make 10x your traffic, leads, and sales through the power of masterful SEO!

Source- Fluidscapes
We are one of the best digital marketing companies in India that provides online reputation management services to all types of organizations. We assist businesses to stay on top of the game by leveraging the latest technologies and breakthroughs in marketing strategies and business processes. Want to grow your business, even more, get in touch with us and we’ll tell you how.

SEO is so far the most followed technique of digital marketing. It’s most followed because it’s most effective. It uses keywords to catch the potential buyers, like fishers use baits to catch fish.

Keywords are the lifeblood of SEO, and a subject of continuous research by Google and others as to how to refine the use of keywords in order to improve the standard of digital marketing.

The basic concept is simple – an accord between how you want your business to be identified and how the potential customers search for your type of business. And there lies the trick of using the right kind of keywords.

You can use short tail or long tail keywords depending on your content objectives. Although, in this article we’ll focus on the use and benefits of long tail keywords, here is an outline of the difference between long tail and short tail keywords.

What are long tail keywords?

Long-tail keywords are more specific keyword phrases that potential buyers are more likely to use in their search when they get closer to a purchase or when using voice search. Because long tail keywords are less common, their search volume is lower than that for short tail keywords.

Long tail keywords seem counterintuitive at first, but if you know how to use them, they may be really beneficial. Your website gets visited by more new and serious buyers and that results in a gradual increase in traffic to your website.

Why are long tail keywords important for seo?

Because searching criteria becomes more specific, fewer websites compete for high rankings in Google’s search pages. This makes ranking for long-tail keywords significantly easier than that for the common keywords.

The more detailed and longer are the search keywords, it becomes easier to rank. Because of the vastness and high rate of browsing on The Internet, finding interested customers for your particular specialty is much easier. Using a handful of long-tail keywords can generate quality traffic.

Another advantage of focusing on long-tail keywords is that, as they are less commonly used in searches, the visitors who land up at your website using the long tail keywords are more likely to purchase your service or product.

Long tail keyword examples

Let’s assume that I’m looking for a restaurant during a visit to Mumbai. My search begins with the phrase [restaurants]. Then I realized that I wanted a restaurant in the Worli area for my dinner. My search continues, but now I’m looking for [restaurants at Worli for dinner]. After some searching I thought of having seafish at dinner. So, my search became more specific like [restaurants at Worli serve seafish at dinner].

How to find long tail keywords?

There are many keyword research tools that you may try out. The Google Keyword Tool is an excellent place to start, but if you want to find more long-tail keywords, check out these other resources:

WordStream’s Free Keyword Tool – This impressive keyword tool generates more long-tail keyword recommendations and uncovers more keyword niches than most other tools.

Google Trends – See what people are looking for right now (for example, “When will the Ukraine war end?”).

YouTube’s keyword tool and Twitter Search are two examples of social media tools.

Conclusion

Long-tail keywords should be a part of your SEO content strategy regardless of the size, nature, or age of your company. You can use the long-tail keywords in the title and main topic of a highly targeted blog post or article (or video, or infographic, or any other type of content). You can use them for better optimisation of an article or guide targeting a few short tail keywords.

Source- Fluidscapes
We are one of the best digital marketing companies in India that provides online reputation management services to all types of organizations. We assist businesses to stay on top of the game by leveraging the latest technologies and breakthroughs in marketing strategies and business processes. Want to grow your business, even more, get in touch with us and we’ll tell you how.

A fall in the SEO ranking is a matter of worry for any marketer or website owner, for it translates into present and future losses. That explains why website owners are often apprehensive about redesigning their websites. Afterall, it takes so much investment of time and effort to occupy a high slot in Google ranking.

But it’s also true that people’s tastes change over time, so the longer you delay your redesign, the more outdated your site will appear. Moreover, newer design methods allow you to improve the functionality and usability of your site for your visitors.

Redesigning your website will not only give it a modern look with all up-to-date facilities, it will make your visitors happier for sure. And you know what happier visitors means in marketing!

In this article, we’ll show you how to redesign your website without losing seo. Follow these simple steps:

#1, Take a through backup of the URL structure of your old website

The first step is to obtain your website’s URL structure. Redesigning entails a slew of modifications, including reorganization of URLs. As a result, it’s critical to back it up; otherwise, you risk harming your website’s ranking.

Plugins can be used to obtain the URL structure. You can crawl the website and then download the updated sitemap if you’re using the Yoast SEO plugin.

#2. Never modify your existing website directly, do it on a copy

Redesigning an existing website is never advisable. It may annoy visitors and impact your Google seo. The best idea would be to copy your website and save it as a temporary URL. This will give you freedom to experiment. Another option is to change the domain once all of the needed redesign modifications have been completed.

If you think you might have trouble with this, you can always ask your developer for assistance. You might also hire a hosting firm to handle it for you. It’s critical that you ask your hosting provider to handle the setup for you, as this will prevent you from future problems.

#3. Check-up the new website for broken links and other features

Finished copying your existing website? Now you can begin your redesign process

The very first thing you should do before implementing the modifications is perform a thorough audit that should cover broken links, features, CSS, and other parts of your website. To identify the broken links you can use the free-to-use applications, such as XENU. Running Google webmaster is another good option to identify the broken links.

#4. Ensure smooth 301 redirects

This is a very critical step and must be done by you.

Make sure your 301 redirects linking your old and new URLs together smoothly. For example, if your “About Us” page in the old website had the URL “www.XYZ.com/aboutus.html.” And If your designer changed the URL to “www.XYZ.com/about-us.html” during the redesign, you need to use proper 301 redirects to guarantee that your visitors are redirected to the latter URL correctly and that you don’t lose any SEO benefits earned from the prior URL.

The search engine will return “404 web pages not found” if your 301 redirects don’t perform correctly. 301 redirects is the technical method of informing the search engine that the URL has changed. As long as your 301 redirects are smooth, you’ll not be penalized by Google.

You can use the .htaccess file to add redirects. Also, there are redirect plugins that require you to fill out a form to be able to do it.

#5. Changeover to new website

Once both redesign and redirections are complete, it’s time to transition to the new website. If your website is large, you can also make changes in phases. Also, don’t forget to identify and fix broken links using Google webmaster. This will save you penalties in future.

#6. Check the status of the verification and re-submit

Usually developers and web designers often stop the search engine from crawling, during their work. So, you must ensure that the website’s crawler option is activated. To activate the crawler status follow these steps:

• Verify the status by going to “Fetch as Google” option under crawler
• Select “Fetch and Render” from the menu.

This will make your website fully crawlable.

It’s also important to check if your newly modified website is verified. This can be done through the webmasters of Google or Bing. Log into a webmaster and then verify and claim your website.

#7. Check the robot.txt file

The robot.txt file could get corrupted during the redesign process. Use the “robot.txt” option under crawl to check it.

#8. And finally, submit the sitemap

Submit the website XML to Google and Bing, now that your website has a changed structure. Your new website will be crawled within hours of being submitted.

Now that all steps are complete and your new site is fully active on the web, here comes the phase of monitoring the effects of changes and looking for more growth ideas. Keep a tight eye on your top keywords’ rankings. Many SEO tools are available to help you maintain track of these keywords. If your SEO has changed significantly, try to figure out why and find a solution if your website traffic has slowed significantly.

Source- Fluidscapes
We are one of the best digital marketing companies in India that provides online reputation management services to all types of organizations. We assist businesses to stay on top of the game by leveraging the latest technologies and breakthroughs in marketing strategies and business processes. Want to grow your business, even more, get in touch with us and we’ll tell you how.

Social media is fascinating and addictive. It’s a revolution today only next to the Internet. Started as a platform for recreation, social media has evolved into a major influence on millions of people. The key reasons for that are freedom of expression and emotional connect.

Emotion is the main weapon in the armory of marketers. Also, they look to reach a vast number of people. While these advantages are abundant in social media, identification of target customers is the most unique and the most powerful feature of social media that is giving it a natural edge over other marketing channels.

However, social media marketing is a member of the digital marketing family and is best used when working with others. Marketers often forge strategies to attract more organic prospects by combining social media marketing with SEO, for which they have coined a new term, Social SEO.

Let’s see how social media benefits seo.

Although there is no direct relationship between the two, social media influences your organic search ranking substantially. As people share your content on your social media channels, the social signals (likes, shares, comments, reposts) that are generated can help to increase trust and brand loyalty, driving brand awareness, and helping to increase online visibility and traffic.

However, this is not a universal truth. While Bing openly accepts that social media likes and shares influence search ranking on its platform, Google rejects the idea of any direct influence of social media on seo.

When on one side, we have several studies that speak about correlations between social media shares and seo ranking, the other side argues that correlations cannot be taken as proof of causation.

So, if we take the middle path it can be considered as a thumb rule that if your content does well on social media there is a high chance that it’ll be ranked high on SERP too. The reasons are simple – popularity of your content on social media will help generate more backlinks and high engagement quotients. And these are the key elements for improved SEO ranking.

Social media backlinks SEO

When it comes to backlinks it’s important to note that social media posts can also create social media backlinks, apart from indirectly generating the organic backlinks. You can create engaging social media posts with links to your site. These posts will be circulated on social platforms and will generate traffic to your website.

You can use Google analytics to learn the site from which you have received the Social media backlinks. For example, if a visitor is redirected to your site from a facebook newsfeed link, you can easily find out the source using Google analytics.

Social media as a search engine

As marketers are increasingly flocking to social media, it is giving rise to the concept of social media search engine. Social media search engines function pretty much the same as regular search engines. But instead of searching the entire Internet, it only looks at content published on social networks. If you type in a term or a phrase, it will return social media posts that contain that term.

The ability to understand both SEO and social media marketing helps companies perform better on both channels. While each strategy has its unique benefits, they become more effective when combined together. For example, audience research on social media allows for more targeted content creation, and SEO research gives you an insight about what social audience would like to read.

Source- Fluidscapes
We are one of the best digital marketing companies in India that provides online reputation management services to all types of organizations. We assist businesses to stay on top of the game by leveraging the latest technologies and breakthroughs in marketing strategies and business processes. Want to grow your business, even more, get in touch with us and we’ll tell you how.

Blog posts are an all time popular information-sharing medium that continues to be an effective marketing tool. It can be a topic of debate if the Internet made the blogs popular, or the blogs made the Internet popular.

But this high popularity is resulting in thousands of blogs being created every day and making it difficult for you as a marketer to reap dividends from your blog. When a huge number of blogs are contending for a high position on the SERP, how can you stand out in the competition?

When everybody else is madly trying to grab the attention of the consumers, how can you become more visible, prove yourself different, and ensure a steady stream of organic traffic coming your way?

This guide will tell you what really matters when it comes to optimizing your blog content to help with your SEO strategy.

Identify and understand your audience

Your blogpost is a marketing effort and the success in marketing depends on how well you recognise your potential customers and their needs. So you should do research to identify the demographic groups who will use your product or service and try to understand them as much as possible.

Creating buyers persona is an excellent way to target readers based on their attitude, aspiration, buying behavior, and other psychological criteria. If you don’t consider this insight, you may be producing grammatically correct and well written content but will fail to strike the right chord.

Choose the right topic

A topic is what makes a blog popular. Choosing the right topic is a very important step in your content development process for ranking and branding. You should select topics that are relevant and current. So, check out your website’s analytics to identify your top-ranking search phrases or keywords before you begin writing your content. Pick a topic based on the words and phrases that are popular.

Research and use the high ranking keywords

• Google Keyword Planner
• Google Trend
• Moz Keyword Explorer
• Semrush
• Getkeywords
• RankIQ
• Medical Subject Headings (MeSH)
• Keyword Tool
• Ubersuggest
• LSIkeywords.com 
• QuestionDB
• Keyword Surfer

With the right SEO keyword research tools, you can simplify and streamline your SEO process. This makes it easier to find the right keywords to target and gives you the information you need to rank for them. Lack of proper keywords in your blog can complicate your search and slow you down.

Adorn your blog with visuals

Google and other search engines too for that matter, place a high importance on visuals to depict certain keywords. Images and videos are the most prevalent visual elements on a search engine result page. Designing imaginative graphics, employing original photographs and videos, and providing relevant alt text to every visual element within your blog post will help you if you want to get a coveted spot in an image pack or a video snippet.

Alt text (Alternative Text) is a crucial aspect for higher SEO ranking because it’s a short description of an image that helps visually impaired or blind people to understand them when accessed through the screen readers.

Currently, images appear in almost 38% of Google’s SERPs, and this number is expected to grow. This means that apart from other SEO techniques, your seo ranking and chances of gaining organic traffic can still be improved by adding images or videos and alt text them to connect even the visually impaired readers.

Get a catchy title

The title of your blog post is like the name of a book, which provides an instant glimpse into the subject matter and generates a strong interest in the readers. Titles are the first thing a reader sees when they scroll down a list of blogs and drive their decision whether to click or ignore. To stimulate the reader’s interest, a snappy title uses statistics, poses a query, or begins with a question.

A catchy title is a proportionate mix of power, emotion, and words that stimulates the readers’ interest and fastens them to the page.

Include a CTA

A CTA is a call to action, which is an urge to the readers to follow a logical step forward that may be a visit to your website for more information, a call or a mail to a sales person, place an order for an item discussed in the blog, etc,

A good CTA is connected to the theme of your existing blog article and flows easily with the rest of the material. You’ll need an intriguing CTA on every blog post you write, whether you’re selling a product, promoting a newsletter subscription, or wanting the reader to consume more of your material.

CTAs come in a variety of formats that include buttons, URLs, and widgets, all of which have different purposes. If you want the reader to make a purchase, for example, you should provide a bold, conspicuous button for the CTA. And if you want to simply persuade a reader to read another blog post, include a link to it at the end of the current one.

Try to earn more backlinks

A backlink is a hyperlink that is used by other websites when they refer to your blog or article for more information on a given topic. In other words this is an incoming or inbound link that redirects readers to your web page and is considered an honor especially if the referring websites happen to be a leading and authority site.

The more high-quality backlinks you have, the higher your website’s Google rating will be, because backlinks are basically like a vote or an endorsement from another website. Each vote makes search engines recognise your content as credible, valuable, and relevant.

Source- Fluidscapes
We are one of the best digital marketing companies in India that provides online reputation management services to all types of organizations. We assist businesses to stay on top of the game by leveraging the latest technologies and breakthroughs in marketing strategies and business processes. Want to grow your business, even more, get in touch with us and we’ll tell you how.