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  • 7 Latest Digital Marketing Updates In September 2022

    7 Latest Digital Marketing Updates In September 2022

    The field of digital marketing is never short of new innovations and businesses never shy away from grabbing them. If becoming more competitive is the hallmark of a fast-growing company, then taking the digital marketing updates must feature among its daily activities.

    Faced with an imminent economic slowdown because of the Covid effects and then the Ukraine war, businesses are reviewing their digital marketing strategies for sustainability and growth in the changed scenario. Here are the latest digital marketing updates that might be crucial in 2022.

    #1. Social commerce

    Social commerce refers to the sale of products directly through social media. From product discovery and research to the checkout process, the entire shopping experience occurs on social media.

    Shopping on social media is far more interactive than traditional e-commerce.

    It’s easy for consumers to collaborate with their friends on purchases, flaunt their cool new hightops, comment on Aunt Jackie’s new “I Love My Niece” tee, read comments from other shampoo shoppers, and explore kombucha brands directly.

    #2. Personalization

    Personalization is another significant digital marketing trend in the present and future, and is becoming increasingly important in current digital marketing. Personalization does not believe in making all content appear appealing to all or the maximum number of people. Instead, it focuses on creating tailor-made content for the specific audience in order to achieve better results.

    In addition to personalizing content, digital marketers need to ensure that their audiences receive it correctly. The first step to creating effective personalized messages is to learn about your target audience’s platform.

    #3. AI

    AI has already resulted in increased organic traffic, engagement, search engine optimization, and so on. However, artificial intelligence has the potential to provide far more than it has thus far. We can predict future digital marketing trends by realizing the true potential of artificial intelligence.

    Previously, artificial intelligence was used by digital marketers to automate tasks and campaigns. They now use it to predict the behavior of the customers. Brands buy customer data, such as their purchase history and similar behavior. After analyzing the behavior, brands use the data to suggest similar products to customers.

    Predicting a customer’s next move allows brands to offer better service and products. Targeting and marketing like this increases conversion rates.

    #4. Voice search

    A recent survey found that approximately 52 percent of people use voice search on a daily basis. The fact that so many people are using voice search indicates that the market is prepared for a future shift.

    Furthermore, voice search provides more than 90% accuracy, allowing for a quick response to the search. People are using voice search more than ever before because it is more accurate and simple to use.

    Finally, it is predicted that more than half of online shoppers will begin conducting voice searches in the coming years. Because voice search optimization offers more opportunities, digital marketers are eager to use it to take their marketing campaigns to new heights.

    #5. User-generated content

    User-generated content has emerged as a new digital marketing trend. People enjoy taking part in activities related to their favorite brands, products, and services.

    Typically, user-generated content campaigns involve creative submissions. A product or service can be customized in this way. In contrast to traditional promotional campaigns, user-generated content receives four times the click-through rate as a result of this trend.

    User-generated content is widely used by digital marketers because it not only saves them money, time, and expert resources to create content, but more importantly, it ensures greater engagement that can help convert audiences into leads. The trust factor leads to more engagement.

    #6. Micro influencers

    Because of their low cost but high ROI, micro-influencers are in high demand among marketers. Micro-influencers are not your typical public figures, experts, or celebrities with millions of followers. They specialize in a single vertical and only share content about that topic. Partnering with a highly relevant micro-influencer can significantly increase reach and user engagement because their audiences are hyper-engaged.

    The followers respect, trust, and loyalty to micro influencers in a field because of their high level of authority and ability to provide quality guidance. As a result, businesses prefer to work with micro-influencers and leverage their authenticity to achieve better results.

    #7. Omnichannel marketing

    Omnichannel marketing enables marketers to promote their products across multiple platforms. Omnichannel marketing has become a digital marketing trend because it ensures a product’s presence at multiple touchpoints.

    Businesses can represent their brand in a variety of ways in front of their target customers by using omnichannel marketing. Majority of the online shoppers compare prices across multiple platforms before making a purchase – this makes omnichannel marketing all the more effective.

    This marketing technique increases store visits by approximately 80% and also increases conversion rates. You can use omnichannel marketing to provide a better user experience and brand message, causing an increase in the number of people to take action.

    Source- Fluidscapes
    We are one of the best digital marketing companies in India that provides online reputation management services to all types of organizations. We assist businesses to stay on top of the game by leveraging the latest technologies and breakthroughs in marketing strategies and business processes. Want to grow your business, even more, get in touch with us and we’ll tell you how.

  • The Importance Of Newsletters In Business

    The Importance Of Newsletters In Business

    Marketing has two distinct purposes – to improve the brand and to increase sales. But not all marketing methods are targeted to achieve both. Newsletter marketing, which is an improved version of email marketing, is a proven method, especially for branding. Short, simple, and decent newsletters in our mailboxes create good impressions about the brand, no doubt.

    But at a time when the prominence of social media is skyrocketing, people have started seeing everything through the prism of social media to assess the efficiency of other marketing channels. Some people are of the opinion that newsletter marketing is not productive enough vis-a-vis Instagram stories, hashtags, voice search, video marketing, and the like.

    But that is not right. Newsletter marketing has its own style and audience. While social media, video, voice, etc. are focused on rapid sales, email newsletter marketing is more appropriate for brand awareness and stability besides of course relationship building. In a changed scenario, perhaps a change in strategy will put newsletter marketing in the right perspective.

    What is a newsletter?

    Newsletters contain information, presented in smart and attractive formats, emailed to your inbox by companies or brands. There can be various types of information in a newsletter, such as a new launch, product update, new facility, invitation, and the like. Brands always want ways to connect their customers with new information. Email newsletter marketing is a simple and effective way of doing that at a minuscule cost.

    What are the different types of newsletters?

    There can be 8 different templates or types of newsletters based on the different types of content, as listed below:

    • Welcome letter – Welcome new subscribers and convey your eagerness to establish good relations with them as soon as possible.
    • Promotional – encouraging customers to buy a product or service, motivating them to buy a product or service.
    • Update announcement – Inform customers about new features, products, or services.
    • Company news – Update customers on the company’s latest events, accomplishments, or changes.
    • Tutorials and recommendations – Let people know how to get the best out of your products and services.
    • Educational – Make your business or product more familiar to your customers by providing industry-specific knowledge.
    • Follow ups – Let a customer know that his/her order hasn’t been completed yet and that their desired product is still in their cart, or that a discount will expire soon.
    • Reviews – a compilation of customer feedback to enhance the brand’s reputation.

    Benefits of Newsletter Marketing

    The primary goal of marketing is to generate awareness. That is well achieved. Uncountable people use email daily. So naturally, brands cling to email marketing for sending out messages in bulk. And it comes at a very cheap rate.

    But there are other major benefits too that brands look to accomplish through email newsletters, such as:

    #1. Establish as a strong and dependable player in its category –

    They can showcase their expertise and professionalism through newsletters. They can position themselves as an industry leader by creating content that provides valuable information to customers and prospects.

    #2. Make a database of prospective customers –

    Newsletters can be used to create their own databases. Inviting visitors to subscribe to a newsletter can encourage companies to garner the contact information of potential clients and partners.

    #3. Promotion of products and services

    Often, they are used to promoting and launching new products and services, and contain information about special offers that are exclusive to their readers.

    How often newsletters should be sent?

    However tempting it may be, sending newsletters daily is not a good idea. Keep a reasonable gap between your newsletter posts – neither too long nor too frequent. The best frequency for newsletters is about twice a week and at least once a month.

    So, what’s the mandate? Are newsletters effective in 2022?

    The answer is an emphatic YES. Research reveals that as email users are on the rise, so is the efficacy of newsletters. However, the newsletter strategy needs to be changed in order to increase the open rate percentage. Following are some tips:

    • Add a compelling subject line. Readers should be curious to see the newsletter.
    • Use good databases to send your email newsletter to the most appropriate audience groups.
    • Use crisp messages and minimal design.
    • Use a clear Call-To-Action.

    Wish your newsletter marketing flies high in 2022. Good bye!

    Source- Fluidscapes
    We are one of the best digital marketing companies in India that provides online reputation management services to all types of organizations. We assist businesses to stay on top of the game by leveraging the latest technologies and breakthroughs in marketing strategies and business processes. Want to grow your business, even more, get in touch with us and we’ll tell you how.

  • Choose The Right Agency To Run Your Online Ads

    Choose The Right Agency To Run Your Online Ads

    With most new businesses launching online and most traditional businesses going online, the demand for online ads is growing by leaps and bounds. But online ads bear fruits only through intensive research and hard work.

    That is why choosing the right agency to run your online ad campaign is not easy and requires you to take many factors into consideration. This blog is intended to show you how to hire a digital marketing agency. Let’s first get an overview of the online advertising business.

    The online ads involve displaying a set of advertisements that revolve around a single message and are intended to achieve a particular goal. Some of these goals are:

    • Creating brand awareness
    • Boosting sales
    • Generating leads

    93% of all online interactions begin with a search engine. And with your online ads, you can attract the attention of millions of viewers. The Google search engine is where most people look for what to do, where to go and what to buy.

    That makes Google Ads one of the top platforms to find the best online ads. Advertisers bid to display a variety of types of online ads on Google. Online advertising advantages include

    • Easy selection of the target market
    • Tracking of target customers
    • Quick delivery of appropriate content
    • It’s easy to update or replace ads anytime if required.
    • Advertise in the language of non-English-speaking audiences.
    • Low cost and higher affordability.

    Now let’s look at how to find the right marketing agency, as detailed below:

    #1. Be particular about your needs and objectives

    Before anything, you need to assess your needs and objectives. They should be in line with the goals of the ad campaign. There can be many types of online ads. What is your core objective? Is it to gain more followers? Or is it to increase your sales?

    The better you understand your needs, the better you can explain your company’s SEO, advertising, social media, and graphic design requirements to the digital marketing agencies during the interviews. It is absolutely critical to discuss them with the agencies to ensure they can deliver what you expect.

    #2. Make a budget that covers your needs and generates profit

    It is critical to have a good idea of the costs for the various services and to set a budget. The budget can also vary according to your specific advertising requirements. For example, advertising on Instagram is not the same as advertising on Google.

    It is not wise to go for the lowest bid when contracting a digital marketing agency. You should rather emphasize the best values at the best price policy. Make sure that your partner agency will generate positive returns on your investment, which can be translated into more profit from the ad campaign than you spent.

    Your budget should be as precise and reasonable as possible. Before signing the contract, go over the details with the agency to ensure you’re both on the same page.

    #3. Check the agencies’ credibility and experience thoroughly

    Make certain to check the agency’s credibility and experience. Examine customer reviews on the company’s website and on review sites. Do the testimonials seem genuine? Is the website of the agency up to date? Does the website rank well in search results, indicating that it understands SEO? Are its social media pages up to date and full of relevant content? Examine all of these indicators to determine whether the agency can be trusted.

    Check to see if they have handled similar businesses and run ad campaigns for them. Hiring an experienced agency guarantees that they will deliver results because they already understand how things work.

    #4. Conduct in-depth tests

    Look for an ad agency that has the knowledge, experience, and a satisfied customer base. Try to not get duped by outrageous promises. Look for a list of previous clients with whom the agency has worked.

    In order to get a sense of how they perform, ask for sample ad copies of your product or service. They should be original. Inquire about their previous campaign results. Look for companies that can certify their past performance. Also, tsry to acquire testimonials from previous client reviews. All this can provide valuable insight into how that company operates.

    #5. Check for transparency and the methodology to measure the output.

    You should have the right to access the marketing data. If the agency is credible, you should have no problem in obtaining access to its marketing data. Inquire about the agency’s ROI measurement methods as well. You must be aware of the outcome metrics as well as the ROI measurement.

    The results are known by data, and you should be able to obtain complete data on how your campaign fared on a particular day or during a period, such as a festival time. This data is generally expressed in numbers and percentages. Also, ensure that you understand the terminology used to calculate your RoI. If the agency does not provide any of the required data and the formula for calculating the output figures they provide, that is not acceptable.

    Conclusion

    Online advertising has some key advantages and can be very profitable for your business, provided you find the right agency to build your brand’s online presence. Set your parameters for the selection of the best digital marketing agency and examine the various bids according to their ad campaign tactics, tracking of campaign results, and optimization approaches based on data.

    Source- Fluidscapes
    We are one of the best digital marketing companies in India that provides online reputation management services to all types of organizations. We assist businesses to stay on top of the game by leveraging the latest technologies and breakthroughs in marketing strategies and business processes. Want to grow your business, even more, get in touch with us and we’ll tell you how.

  • The Power Of Customer Reviews In Marketing

    The Power Of Customer Reviews In Marketing

    The advent of e-commerce has revolutionized the ways of doing business, benefitting both consumers and the businesses with some incredible features. One such feature, which has the power of changing the fortune of a business is customer review.

    Earlier, it used to be word-of-mouth that would provide personal experience of a product or company. Customer reviews is a refined form of the same concept but with much wider reach and influence, thanks to the ever-increasing power of digital marketing.

    What is customer review?

    As the name suggests, this is a written expression of what a consumer thinks or feels about a product or service. This can be both positive and negative experiences, including likes, dislikes, praises, criticisms, suggestions, cautions, etc.

    E-commerce provides equal opportunities for both businesses and consumers. On one hand, it helps small businesses to sell their products without spending on branding. On the other hand, it provides a platform where consumers can share their experiences to promote awareness among the buyers before placing an order.

    This is the rule of the game. If you want to take the online route to speed up your business, you have to deal with customer reviews. This is a very important tool in the hands of buyers that helps them decide whether they should buy a certain product or service.

    But customer review can be a great tool in the hands of businesses as well. In fact, Google reviews for business is seen as a crucial part of the marketing strategies of numerous businesses all over the world. Let’s understand why.

    Google’s reviews for businesses

    There are some crucial benefits of online reviews for customers. 91% of buyers see online reviews to make decisions. This has led marketers to devise review marketing strategies that use reviews and customer feedback to convince consumers. Google customer review services provide businesses with valuable and authentic feedback /reviews from their customers.

    With a Google merchant account, you’ll have reviews of your business appear along with your business profile in maps and search.

    Why customer reviews are important for small businesses?

    Trust is the building block of e-commerce. People at large trust online reviews more than advertisements. As a result, obtaining as many reviews as possible from the customers can be extremely beneficial to small businesses. Google review comes in handy for small businesses to request and collect reviews from the customers.

    How will Google reviews benefit your small business?

    If you are still not convinced as to what the importance of Google reviews will be in 2022 for the success of your small business, take a look at the following 3 major benefits of reviews that you can avail of using Google reviews:

    • Build social evidence – When a new customer wants to buy your product, it helps them decide fast if there is enough social proof of positive buying experiences around your product. This pushes your conversion rates as a result.
    • As a brand building instrument – Customer reviews or feedback provide valuable insights into how a product and the company is perceived in the marketplace. For example, if the company takes prompt actions to sort out some issues mentioned in the feedbacks and publish whitepapers, the perception of the brand and the company improves.
    • Improves local SEO – Local SEO is one of the thrust areas of Google and other search engines. Google reviews for businesses help local ranking of businesses through obtaining user experiences about that business

    How important are Google reviews for SEO?

    Google even also relies on online reviews to decide rankings of the businesses. Reviews are considered both in quantity and quality when evaluating the position on the search engine.

    When you search for an item on Google, for example a gym, Google returns with a handful of names. The order in which they are displayed is called their ranking, which is decided by the three factors – relevance, distance, and prominence.

    The first two ranking factors are self-explanatory; Google will display gyms near you. Reviews belong to the category of prominence. Gyms with many highly rated reviews are likely to rank higher than gyms with fewer, less positive reviews and ratings.

    Source- Fluidscapes
    We are one of the best digital marketing companies in India that provides online reputation management services to all types of organizations. We assist businesses to stay on top of the game by leveraging the latest technologies and breakthroughs in marketing strategies and business processes. Want to grow your business, even more, get in touch with us and we’ll tell you how.

  • Why Your Business Needs Performance Marketing

    Why Your Business Needs Performance Marketing

    Digital marketing continues to breed new techniques and strategies and continues to generate greater opportunities. And now it is offering assured results too, with its newest strategy called performance marketing.

    The question was how to improve the effectiveness of digital marketing. While numerous companies are taking to digital marketing, it is also true that a large number of them are failing to achieve their business objectives. Performance marketing is gaining ground as a viable solution to this problem.

    What is performance marketing?

    Performance marketing is a results-driven digital marketing strategy. Because payment is based on how users react to the content, it’s also ideal for companies looking to reach their target audience at scale.

    Performance marketing works when businesses hire outside agencies to run digital marketing campaigns across a variety of performance marketing channels, including social media, search engines, videos, embedded web content, and more.

    Performance marketing services allow marketers to select a desired action, and pay only when that action is complete. An action can be a click, a subscription, a sale, or a download.

    Instead of paying like traditional advertisements, businesses pay for performance-based advertising that can be assessed by the number of clicks, impressions, shares, or sales it generates.

    Importance of Performance Marketing

    The first and most obvious advantage of performance marketing is proof. It can measure the effectiveness of your efforts and present data in real-time, unlike many other traditional marketing methods. It enables a business to make educated decisions based on such facts and figures.

    Aside from that, Performance Marketing can assist businesses in taking advantage of third-party follower bases, budgets, and efforts at a low cost. Raising consumer awareness of your brand and its offerings can result in new customers and revenue for your business.

    The most distinguishing characteristic of performance marketing is that it significantly reduces the risk associated with marketing investments. This is accomplished by ensuring that you only pay when you receive the desired results from leads. As a result, your budget will have more room for other marketing or related initiatives without jeopardizing the campaign’s value.

    Different types of performance marketing

    Now that we know how performance marketing can help us, the next query that comes to our mind is what different options of performance marketing are available. The following are five types of performance marketing that are used mostly by the agencies and advertisers:

    • Banner (Display) Ads
    • Native Advertising
    • Content Marketing
    • Social Media
    • Search Engine Marketing (SEM)

    Performance marketing strategies

    Performance marketing strategy is mainly defined by the different types of payment agreement between the businesses and the agencies. Here are the examples:

    • Cost Per Click (CPC)
    • Cost Per Impression (CPM)
    • Cost Per Leads (CPL)
    • Cost Per Sale (CPS)
    • Cost Per Acquisition (CPA)

    Wrap up

    Many business owners realize that marketing must be result oriented and that can be achieved by using digital marketing techniques efficiently. Performance marketing services provide tailor-made solutions that help them utilize their marketing budget more efficiently and achieve higher values for their money.

    Source- Fluidscapes
    We are one of the best digital marketing companies in India that provides online reputation management services to all types of organizations. We assist businesses to stay on top of the game by leveraging the latest technologies and breakthroughs in marketing strategies and business processes. Want to grow your business, even more, get in touch with us and we’ll tell you how.

  • 7 Reasons To Outsource Services From A Web Design Company

    7 Reasons To Outsource Services From A Web Design Company

    Is your website looking a little outdated and unprofessional? Then it’s time to beef up your web design and add structure to your site. This blog suggests a few reasons to outsource services from a web design company.

    Outsourcing services from your web design & development company can help you create a cohesive and professional look on your site, reducing the stress associated with maintaining a single design.

    What is Outsourcing Services?

    Outsourcing is the use of outside professionals to perform services, typically in a financial context, for an employer. This is often done to avoid having to deal with the issues that face a limited staff and a saturated market. Or to avoid having to hire outside contractors at a time when there isn’t a lot of demand for their services.

    The service provider must be paid the agreed contract value. Once the work is completed, the contractor may be paid a percentage of the revenue generated from the service, or be considered as though he or she were hired for that purpose.

    Below mentioned are a few benefits of outsourcing services and reasons to outsource services from a web design company:

    #1. Website Looks Better

    Outsourcing is great because you don’t have to pay a lump sum. Only the services you pay for are provided, and a percentage of the fees goes to the contractor. As a result, you get better content and user experience when using a certain website.

    #2. Preserve An Enormous Amount of Money

    The costs of hiring in-house employees can consume a large portion of your budget. Due to this, many professionals avoid hiring locals. It is even more important when you hire contract workers for short-term projects.

    Outsourced specialists can provide better results at a lower cost. By outsourcing services, you pay considerably less for the same level of work. Thus, you would save a huge amount of money that could be used for other purposes.

    #3. Growth of Business

    You can also identify new business opportunities by hiring a remote team. You can quickly identify potential work areas in their region by regularly interacting with the new group. It extends up new horizons for your company and lets it reach a broader audience.

    #4. Round-the-clock Support

    When one selects tailored outsourcing services from a web design company & web design development company, they often offer additional assurance support even after the project gets completed. Can consult additional help at the contract stage, so one doesn’t have to fear skipping out on help when needed. One can ask for round-the-clock support/service for free of charge or at a discounted rate. The outsourced team carries all the hassle without panic.

    #5. Employ Field Experts

    A company can also employ a field expert who is a specialist in the field and can watch the progress. A professional field expert can direct developers to sidestep the errors they usually make. It will preserve a lot of time and excessive stress that one would otherwise experience.

    #6. Refill in the Talent Gap

    One gets access to numerous skilled web developers when one outsources web design services. Experts with knowledge and skills can be found in this way. Specialists aware of your requirements and services can fill the talent gap. The most useful way to evade problems associated with employing inexperienced professionals is to test the outsourced services first.

    #7. Timesaving!

    Managing in-house staff will take time away from networking and working on your business. Outsourcing organizations handle all the complexities associated with recruiting, supervising, and retaining their staff daily, so you don’t have to worry about those things. Getting some recruits accustomed to your board won’t take up your valuable time. Founders of startups understand this best – the sooner you can deliver a cutting-edge digital product, the better.

    More!

    Besides the obvious advantages of being a part of a large company, outsourcing services can also provide advantages that aren’t even worth discussing. For example, if you find yourself with a small team, or if you need to do some work in a pinch, an outsourced design team can be a great resource. They can help you out with content, design, and the execution of your project

    Conclusion

    Outsourcing services from your web design company can help you get a better website with less stress. Additionally, you can receive paid compensation for the work you perform, and get a better experience when using your website. With this in mind, it’s important to understand which services are Outsourced, and which can be done independently.

    Source- Fluidscapes
    We are one of the best digital marketing companies in India that provides online reputation management services to all types of organizations. We assist businesses to stay on top of the game by leveraging the latest technologies and breakthroughs in marketing strategies and business processes. Want to grow your business, even more, get in touch with us and we’ll tell you how.

  • 7 Ways To Minimize Your Email Bounce Rate In 2022

    7 Ways To Minimize Your Email Bounce Rate In 2022

    It’s 2022 and the email bounce rate is 0%. Feels good? Read to know how this is possible. Have questions about how email marketing works or what a hard bounce rate is? Or how to calculate the bounce rate? Fret Not! You are not alone.

    A lil’ bit about emails

    When you send emails, whether, for marketing or any other purpose, you want as many people to open them as possible. A low email open rate can mean that your emails get marked as spam before they’re ever seen.

    This blog suggests ways to minimize your email bounce rate in 2022. Read on to know more.

    All about bounce rate

    You can improve your email open rates by minimizing the percentage of emails sent that “bounce back”, i.e., are returned by the receiving server due to an invalid recipient address or an inability to deliver the message.

    Let’s first learn why do emails bounce? There are ample reasons why your emails bounce and it is challenging to operate out why an email failed to reach its intended recipient.

    It might be because either the recipient no longer has access to the email account. The email account has been dormant or inactive for a longer period or has been deactivated/deleted. This is also called Hard Bounce emails.

    The email server is under maintenance. The recipient’s email inbox is full. You might be on the blocked list of the recipient. These categories are termed Soft Bounce email.

    It’s best to look at your bounce rate as a whole instead of getting stuck on why your emails weren’t delivered. Calculating your email bounce rate is important. This is the email bounce rate formula:

    This blog will teach you how to reduce the number of bounced emails and why this matters so much for your email marketing efforts.

    Ways to Minimize Your Email Bounce Rate:

    1) Use a reliable sending domain: A good starting point is to use a reliable sending domain, like Mailgun, Sendgrid, or Mandrill. These services allow you to create virtual “sending” addresses which can be used in the email content and headers of your messages.

    Make sure that this address is not associated with any other domains that no longer exist and are blacklisted by major ISPs (e.g., Gmail and Outlook).

    If possible, get yourself an SSL certificate so that recipients know they’re dealing with a legitimate brand/organization and not some scammer spoofing their address as part of an email campaign designed to steal personal information from unsuspecting victims!

    2) Get rid of manually-entered email addresses: Manually-entered email addresses are a bad idea. The reason for this is simple: manually-entered email addresses are more likely to bounce, more likely to be fake, and more likely to be invalid.

    This is because if you’re entering an address by hand instead of through some sort of automation, there’s a good chance it was entered incorrectly in the first place.

    And since many websites will send that error message back as part of their bounce response, your bounced email count could skyrocket out of control if you don’t keep track of it!

    3) Remove role accounts (sales@, info@, support@, etc.): It is important to remove all role accounts from your email marketing strategy. Role accounts are unlikely to receive any engagement from customers because they are usually inactive, unengaged, and not a source of revenue for businesses. If you want to reduce bounces on your emails, remove role accounts altogether or create separate lists for them.

    4) Send mails to engaged subscribers: Sending to engaged subscribers is an important part of maximizing your email deliverability. This means sending your emails to people who have opened and clicked on past emails, as well as those who have interacted with them in some way.

    Some ways you can do this include: Sending to specific segments that have engaged with your brand previously. Automatically add contacts who open or click on a series of emails into a segment for future messaging purposes.

    Run an email campaign for one of your products or services, but ensure it only goes out to those who have bought from you.

    5) Pause/remove unengaged recipients from your list: If you’re sending to recipients who aren’t opening or clicking your emails, it can decrease your overall engagement rate.

    If a recipient hasn’t opened any of your messages in the past six months (or another set timeframe), it may be time to pause that person from receiving further emails.

    This is especially true for transactional emails like welcome series, receipts, and order confirmations. These types of messages are frequently sent by companies when someone makes a purchase or registers for something online.

    If potential customers don’t open them, they can start to feel spammy and annoying; therefore decreasing their likelihood of buying again in the future.

    6) Warm up your IP address: To warm up an IP address, you can send a few test emails to the same email address. You should do this at least once or twice a day.

    You can also send a few test emails to people who are on your contacts list, but not necessarily your mailing list or people who have purchased from you in the past.

    You may want to let them know that it’s being done so they don’t think they’ve been spammed by someone else and then delete it without opening it (this happens).

    The key thing here is consistency; if you’re sending out hundreds of emails every day, then one test email per person is fine, but if there are thousands of recipients on each campaign and only 10 tests per day… Then yes – go with more like 50!

    7) Validate incoming opt-ins: It’s important to validate the email addresses of your subscribers before you send them any emails. This is a simple thing that can have a big impact on your bounce rate because it will weed out people who don’t exist or are using invalid addresses.

    Let’s say someone types in “@gmailmail.com.” but they meant “@gmail.com.” If you send an email there, it won’t get delivered and it will look like an invalid address when checking your bounce rate stats—which could lead to more bounces and lower open rates on future messages sent out after this one gets ignored (and maybe even reported as spam!).

    Monitor and fix your bounce rate regularly

    You should monitor your bounce rate regularly to help you identify issues with sending emails to the wrong people. You can do this by installing a spam filter and checking in on it periodically, or by setting up an automated email that alerts you when your bounce rate starts to climb.

    Once you’ve identified a problem, fix it! This can be as simple as updating your contact list or getting rid of inactive contacts who no longer open emails from your business.

    Conclusion:

    We hope this blog post has helped you understand how to handle your bounce rate.

    It’s our goal at FSC to help marketers and business professionals get the most out of their email marketing campaigns, so we encourage you to reach out with any questions or feedback! We’d love to hear from you.

    Source- Fluidscapes
    We are one of the best digital marketing companies in India that provides online reputation management services to all types of organizations. We assist businesses to stay on top of the game by leveraging the latest technologies and breakthroughs in marketing strategies and business processes. Want to grow your business, even more, get in touch with us and we’ll tell you how.

  • 7 Best Web Design Trends To Look In 2022

    7 Best Web Design Trends To Look In 2022

    Is web design heading to be a new form of art? Well, the striking impressions made by some websites do evoke such thought in mind, thanks to amazing progress in softwares and the new breed of developers with artistic sense.

    Nearly a third of the world population spend long hours on the web. That is a very big virtual marketplace already and expanding. The businesses are jostling to establish their presence on the web, giving developers the scope and space to experiment and introduce new web design trends.

    What Makes a Web Design Stand out?

    However, it’s not just the visual effects that makes a website stand out. Modern websites are increasingly becoming like one-stop shops where the customers can get all relevant information and avail a variety of utilities to complete a purchase process. This makes the inclusion of the new technology based utilities an important aspect of website design ideas.

    If you think it’s time to revamp your website, better take a look at these 7 website design trends of 2022 to set priorities:

    #1. Return of bold big fonts in modern web design

    Trends keep coming back. Titles with big, bright, and bold fonts are again taking the center stage, either in black against white background or in other vibrant color combinations. Websites are becoming brighter, sharper, and more innovative in their design, replacing shades of gray and pale colors.

    Enlarged text fonts and saturated colors are going to be the dominating influence in website design ideas to create an instant impact on the target audience. It’ll make your website very appealing and stand out from the rest.

    #2. Kinetic typography to lead the web design trends in 2022

    Kinetic typography, often known as motion typography or animated text, is the art of combining movement and text. It attracts viewers’ attention by challenging them to visually trace words that travel across, up, or down the page, defying horizontal text standards.

    It can also employ color, font size, and font selection to highlight specific words. This, in turn, can elicit specific feelings in the viewer/reader, especially when combined with audio that uses appropriate emphasis and intonation.

    Animation is a powerful tool for expressing your ideas with graphics that are fun to watch and interesting to read. The characters can fly, float, grow, unfold, or turn.

    #3. Memphis design brings a new era in web design

    Memphis design, which was once thought outrageous is making waves in the field of website design and is set to be a major trend in 2022. Memphis Design is a design approach from the 1980s that is defined by a scattering of vividly coloured shapes and lines. Circles and triangles are frequently combined with black-and-white graphic motifs such as polka dots and squiggly lines.

    The secret of Memphis style becoming a trend in modern web design is that it helps to grab the attention of viewers from afar. It’s fun, an oasis of color and vibrancy in a monochromatic, minimalist world.

    #4. Monochromatic web design ensures no color clash

    A monochromatic color scheme in website design employs a one-color scheme made up of varying tones of the same color. Once you’ve decided on a base color, you may use a color wheel to select other shades of that same color, changing the saturation and tone of the base color to select brighter and darker hues.

    Designing monochromatic websites has some advantages, such as no or very little color clashes and fewer distractions that help users focus on the content.

    #5. Accelerated mobile pages (AMP) for high speed loading

    Revival of AMP is on the cards that will enhance the mobile web browsing experience in 2022. AMP is an open source HTML framework developed by Google that can load web pages at a lightning speed. In addition, AMP can help improve the core business metrics such as the amount of conversions on web pages, and also minimizes the bounce rate.

    Although AMP adoption has been trending somewhat downward since 2020, it remains the most prevalent mobile technology used globally, appearing on 35% of websites that employ mobile technologies and more than half of the top 10,000 websites.

    $6. Single-page applications (SPA) for high speed processing

    Single-page application (SPA) is one of the most significant current innovations in web development. In a SPA, the JavaScript-based online application loads a single HTML page in a visitor’s browser and dynamically rewrites the same page with new data from the web server as needed.

    This is in stark contrast with the traditional method of loading new pages entirely, and therefore results in much faster transitions. With the help of SPA, websites provide native app-like experiences to the users.

    #7. Motion UI to boost UX web design

    The surge in smartphone use raised the popularity of motion design as a vital UX web design tool. Consumers today want not only faster and more mobile-friendly digital experiences, but also richer and more interactive ones.

    Adding motions to the user interfaces turns your website very interesting to explore. Using motion UI techniques, you can create an object that slides, spins, bounces, and does many other types of movements.

    Motion UI is a front-end framework that allows developers to create completely responsive web pages and mobile applications while also utilizing predefined motions in a native app scenario.

    As the virtual marketplace is set to dominate the business space at a fast pace, the importance of having an effective website is coming to the fore. A pleasing, smart, active website that provides a high level of user experience keeps a business ahead of the competition.

    Source- Fluidscapes
    We are one of the best digital marketing companies in India that provides online reputation management services to all types of organizations. We assist businesses to stay on top of the game by leveraging the latest technologies and breakthroughs in marketing strategies and business processes. Want to grow your business, even more, get in touch with us and we’ll tell you how.

  • The Future Of Influencer Marketing, 7 Trends To Watch In 2022!

    The Future Of Influencer Marketing, 7 Trends To Watch In 2022!

    If you are a marketer of a new business and looking for the best strategy to popularize your brand within a short time and budget, go for influencer marketing. All surveys and research are reporting a growing shift in consumer behavior, which is making the future of influencer marketing all the more assured.

    The infliction of the pandemic saw over-dependence on smartphones and e-commerce for an extended period, which encouraged the social channels to enable shopping directly from within. With easy shopping facilities added to their feature list along with the payment gateways, the social channels are now a good enough platform to conduct e-commerce and coined a new term “social commerce.”

    In 2022, social commerce is likely to gather more steam as more customer purchase is expected to happen directly on social networks. Now the challenge before the marketers is utilizing social commerce the best way. This is where the benefits of influencer marketing come in handy.

    As social media are essentially platforms for socialization and exchange of view, information, intelligent and efficient influencers will hold the key to the audience conversion journey of a brand, from grooming to conversion.

    Influencers can create interactive and interesting content to educate and convince consumers to buy your brand from the online stores. However, choosing the right influencers usually takes time and research.

    Here are the top 7 trends in influencer marketing that are expected to improve brands’ performances in 2022:

    #1. Craze for short videos to continue

    Short videos of 60 secs. have become extremely popular during the lockdown period and created a new medium of entertainment for the audiences, showing metrics of high engagement with the content. Although the format of TikTok was responsible for the initial craze, Reel from Instagram has captured a large share of the short video market.

    With their excellent reach and visibility, short videos are being used very effectively in the influencer marketing strategy. The algorithm of the social media platforms are also revised to encourage creation of more short videos.

    #2. Virtual events continue to bolster marketing

    With many in-person events canceled in 2020, virtual events became a lifeline for many brands. And this trend is likely to continue even in a post-Covid world. In 2022, online events like webinars, product launches, workshops, award shows, etc. will be part of the influencer marketing strategy for the brands.

    Influencers use this function because it not only allows them to talk about the companies or brands they care about, but it also allows them to communicate with their audience, who like interacting with their favorite influencers. On the other hand, It provides opportunities to a company to engage a large number of individuals and encourages them to try out their products.

    #3. More collaborations with influencers to take place

    According to influencer marketing news, there will be an increase in collaborations and interactions with influencers in 2022. There will be more influencer campaigns, giving them more motivation and opportunities to represent brands and earn profit from their efforts.

    #4. Rise in the number of micro and nano influencers

    Micro and nano influencers will dominate the influencer marketing trends in 2022. According to studies, having more followers does not guarantee that your social commerce strategy will be successful. Rather, nano and micro-influencers can assure more interaction and engagement with their followers.

    Small-scale influencers are more visible in smaller communities since they engage directly with their fans, building loyalty. Therefore, brands should invest in paid partnerships with multiple nano- and micro-influencers to reach out to many small communities. This method is more cost-effective and result oriented.

    #5. Brand will build long term partnerships with influencers

    Influencers consistently recommending certain brands instill confidence in the followers. People want to see their favorite influencers talk about brands and remember it for a long time. Because the influencer has been talking about it for a long time and they think it trustworthy and decide to choose that brand.

    Also, sales do not happen overnight, it takes time to make the ground. Therefore having an influencer perform it for a longer amount of time will yield a better outcome.

    #6. Increasing use of AI in influencer marketing

    Artificial intelligence has begun to shape the future of influencer marketing and will soon be a significant component of it. AI is fast becoming an essential part in the influencer marketing strategy since it reduces the need for humans to assess influencer audiences, identify genuine influencers, and track and forecast influencer performance.

    AI can also forecast potential ROI and recommend on dynamic matters, such as seasonal patterns, content benchmarks, influencer-brand collaborations, and so on, using Natural Language Processing. There are many competitive AI backed influencer marketing platforms available to provide better services to brands. What you need to do is get your requirements and budget chalked out and then select the appropriate platform.

    #7. Growth in B2B Influencing

    The B2B influence is on the rise and expected to expand by 40%-50% this year. The influence is derived from trust between a brand and its audience, and trust is built upon authenticity, logic, and empathy.

    B2B marketing approaches are generally research based and have traditionally focused on logic rather than empathy. This sometimes prohibits them from connecting to a larger number of audiences.

    More B2B companies are now opting to use the benefits of influencer marketing in order to add empathy in their marketing strategy.

    Wrap up

    The influencer marketing segment is expected to expand to $15 billion by 2022, according to Business Insider. Brands are increasingly searching out the right influencers who are active in their industry and even raising their budgets. So, if you haven’t yet jumped into the fray, now is the time.

    Source- Fluidscapes
    We are one of the best digital marketing companies in India that provides online reputation management services to all types of organizations. We assist businesses to stay on top of the game by leveraging the latest technologies and breakthroughs in marketing strategies and business processes. Want to grow your business, even more, get in touch with us and we’ll tell you how.

  • Why Brand Perception Matters?

    Why Brand Perception Matters?

    Branding makes a product a class apart. In the age of fierce competition for market share, branding is the only vehicle for growth. But although companies spend hefty amounts of money for branding every year, very few only achieve commensurate growth. Ask the experts, and they’ll all point to one area – brand perception. Branding will be futile if the brand perception isn’t worked out properly.

    So, what is brand perception?

    Brand perception is how your brand is perceived by your audience. You can spend a huge amount of money advertising your brand, but do your audience feel positive about your brand? Does the price/performance of your product fit well in their expectation and capacity? What do they think about your competitors and, given the choice, will they select your product over your competitors?

    Why consumers wear a certain brand of apparel or become fussy about a particular brand of cosmetics can be explained by brand perception, which is influenced by the thoughts and feelings connected with a company. Once brand loyalty seeps in it’s difficult to change a consumer’s mind. That is why brands strive to instill positive connotations in people’s thoughts.

    When a customer is loyal to a brand, a study says, 86% of them will recommend it to their friends or family, and 66% will provide a good review. These activities promote corporate growth and increase brand perception, both of which are beneficial to your firm.

    Brand perception study takes into account the needs, wants, preferences, opinions, influences, demographics, and other data about your potential customers in order to develop a focused and calibrated branding strategy.

    Types of Brand perception parameters

    Brand perception is a synthesis of multiple parameters that creates an image in the minds of the buyers, and urges them to buy or not to buy a brand. Here are the common types of brand perception:

    • Quality: How successfully your items meet the wants of your customers. For example, a smart phone that is feature rich, durable, and easy to use.
    • Value: The level of quality offered by a product relative to its price tag. For example, a smart phone brand that is perceived as high quality but overpriced compared to peers.
    • Visual: The visual appeal of the product. For example, a motorbike that looks like a cheetah
    • Senses: Smell, taste, touch, and sound that also create impressions. For example, a shampoo that smells good.
    • Personality: Overall brand personality. For example, a brand may be thought of as friendly, reliable, and stylish.
    • Reputation: Perception of the behavior, values, and history of a company.
    • Status & culture: Perception of the status level and culture surrounding a brand.

    How to measure brand perception?

    This is an essential part of branding. In order to gauge how consumers perceive a brand, the companies should conduct brand perception research. However, you may take the following steps to monitor the barometer of your brand on a daily basis:

    • Track online mentions of your brand. Activate Google alert.
    • Read online reviews of your product. Quick and efficient customer service is important for improving brand perception.
    • Use social listening tools for monitoring social media comments, hashtags, and other mentions.
    • Measure the number of times your PPC ad is clicked by the viewers and how long they stay in your site.
    • It will make more sense to measure the PPC ad click rates and dwell times of your target audience groups.

    Brand perception is the single most important factor behind the success of your branding efforts. You must monitor and take good care of your brand perception on a regular basis. Remember, more than advertising, the brand perception depends on personal and shared experiences, advice, achievements, reputation management, etc.

    Source- Fluidscapes
    We are one of the best digital marketing companies in India that provides online reputation management services to all types of organizations. We assist businesses to stay on top of the game by leveraging the latest technologies and breakthroughs in marketing strategies and business processes. Want to grow your business, even more, get in touch with us and we’ll tell you how.