Category: Tech Services

In the field of technology apples do not fall from the tree, rather old ideas are mined for new product gems. The next big sensation, Metaverse, which they say will revolutionize the way we live our lives and interact, also is the combined form of AR, VR, Blockchain,and the Internet.

The metaverse became a major talking point for the first time when Zuckerberg announced his new company Meta in 2021, setting the direction of facebook towards developing its metaverse, which he thinks is the future of mobile Internet.

But if we compile the comments of the industry heads and the amount of euphoria it has generated, it seems the metaverse is also the future of work place.

The report says Meta is going full steam ahead for realizing its Metverse vision, pumping in tens of billions of dollars, hiring the brightest engineering minds from across the world. But Facebook is not alone or the first company to have recognized this technological transition – other giants like Microsoft, Nvidia, Roblox had already invested in building out applications along the same concept.

So, what is the metaverse that is making all big companies crazy?

Metaverse is the concept of a virtual universe that promises to take us through immersive experiences in terms of interaction, communication, and transactions that we currently use the Internet and social media for. When it comes to remote work solutions, the metaverse provides a 3D simulation of the office where the remote employee can do the official work and attend meetings through their representative avatars.

However, this virtual world will be encased within the framework of actual reality, our brick and mortar world. That is why metaverse is called a mixed reality platform.

You may envisage metaverse as a 3D internet, empowered by AR, VR, and Blockchain that will on one hand provide an immersive experience in all activities and at the same time provide an absolutely transparent and secured platform for transactions.

“It will be like we’re right there with people no matter how far apart we actually are, we’ll be able to express ourselves in new joyful, completely immersive ways,” Zuckerberg outlined his vision of the metaverse.

Another expert tried to capture the difference the metaverse would likely create, “Right now the internet is primarily something that is ‘push.’ You are pushed information, you receive an email, you receive a notification, you then pull up your device to access that.” The difference with the metaverse is that it’s an “embodied engine” you are “already within, rather than reaching out.”

If you are still not clear about how the work through the metaverse is going to be, you are as good as anyone else. Because the product will take some time to be rolled out, until then we can only finetune our guess to get there.

Again I find it’s best to quote Zuckerberg to capture the essence. This is what he explained through a presentation video, “the feeling of presence” is the “defining quality” of the metaverse. It is a place in which we, existing as 3D avatars, through the powers of augmented reality (AR) and virtual reality (VR), can move about freely, interacting with others, experiencing real-life scenarios but in a virtual world that can be quite parallel to our own, actual world. We will not engage in this metaverse in a basic 2D capacity, but in a way that gives the feeling of actually being there.”

3D hologram avatars will be a special feature of working through the metaverse. Users will have to check in with their 3D avatars and enter the metaverse meeting room the way they do in their physical life. There’ll be 3D settings for the meeting room and other parts of the office just like you see in a 3D game. You need to wear VR goggles like Oculus, to obtain a full understanding of body language, expressions, and voice in order to appropriately experience metaverse meetings.

But your stay in the metaverse will continue. Maybe after the meeting or work you would like to play some blockchain-based games for relaxation or spend some time on social media before looking at your investment portfolios both in money and cryptos, all without leaving the metaverse.

Bill Gates is another seer who believes metaverse will revolutionize the work-from-remote experience. “Virtual meetings will no longer be held using 2D camera image grids, but rather through your 3D digital avatars attending metaverse meetings,” he said.

In fact, Microsoft is competing neck to neck with Meta to release the first module of metaverse. Only days after the announcement of Meta, Microsoft announced another update of Mesh for Teams to allow users in different locations to have holographic experience during meetings.

As per a Microsoft spokesperson, during the years of Covid people would have to attend too many virtual meetings, which led to meeting fatigue commonly in the organizations. This makes it difficult to concentrate and stay engaged after 30-40 minutes maximum. Mesh is expected to reduce the cognitive overload of having to be physically present through long hours of video calls.

Metaverse blockchain

Why is blockchain incorporated in the metaverse?

As said earlier, the metaverse also promises to provide shopping, investment, and transaction facilities using digital currencies. This can be easily achieved by providing interfaces to one or more crypto blockchains, thus leading to the concept of metaverse crypto and pushing the already vibrant crypto market further up.

Blockchains provide some fundamental strength to the metaverse in terms of:

• Digital proof of ownership
• Authenticity of the collectibles
• Transfer of value
• Accessibility
• Interoperability
• Governance

Users can use their crypto wallets to purchase or sell digital assets like NFTs just like the actual world, through proper checking of authenticity, ownership and secured transactions and also enjoy full control on their assets when they shift from one virtual world to another.

All crypto experts agree that metaverse will be the next big thing. They are extremely bullish about metaverse and advise investors to buy the metaverse crypto tokens and currencies when the market dips.

The sphere of metaverse is so large that it’s difficult to capture its entirety in a single blog. The concept (virtual world) is still limited to gaming. But the fact that so huge investments are being made by so many companies into developing the metaverse for business definitely indicates that it’ll be the start of a new era of technology.

Source- Fluidscapes
We are one of the best digital marketing companies in India that provides online reputation management services to all types of organizations. We assist businesses to stay on top of the game by leveraging the latest technologies and breakthroughs in marketing strategies and business processes. Want to grow your business, even more, get in touch with us and we’ll tell you how.

Whether you are an online business or a traditional retailer, an aggregator of something or an agency of artisans, if you don’t tap or don’t know how to tap the enormous potential of online communities, you are sure to be crushed by the competition very soon.

This is no exaggeration but a true reflection of the growing dominance of online communities in deciding the fate of a business. More so in 2022, because people have got used to being online for long hours and Google search has reached an all-time high, thanks to the 2-year long lockdown.

If this makes you wonder what should be the best way to tap the right prospects in the ocean of online communities, the answer is search engine optimization or simply SEO. 2022 will see further enhancements in On-page and Off-page SEO techniques to help businesses generate more leads, pinpoint targets and stay ahead of the competition. Want to get to the top of your SEO and rank high on Google search consistently in 2022, focus on these top five SEO strategies:

#1 Website optimization

Your website is responsible for the result of your SEO strategies. The technical sides of website optimization includes improvement of page load speeds and structural improvements.

Optimizing page load speed is extremely important because it determines the time taken for the web pages to open up on desktops as well as on mobiles. If loading is not fast enough visitors’ interest level will decline and they will move away to a competitor’s site. According to a study visitors stay-rate drops by an average of 4.42% for every extra second of page load time. Following are the suggestions for improving your page load time:

• Remove any code or scripts that aren’t needed.
• Use clean, web-optimized images to replace cumbersome and crowded styles.
• Make your webpage scannable by using content formats.

Website structure analysis is another vital step in optimizing your website, which entails improving the nature of your site in order to improve your rating. The number of site links, improved crawling, logical hierarchy, menu, and sitemap, to name a few, all contribute to a good website structure. It’s also important to ensure that the structure of your website is simple to navigate.

#2 Use of seo keywords and phrases

SEO keywords are the keywords and phrases used in your website content that play a vital role in getting your pages searched by the search engines. Therefore it is important to use seo keywords because they make your content easily searchable.

For instance, a buyer looking for a restaurant could search “best restaurant” or “best budget restaurant” or “where is the best restaurant on a budget?” or “best budget restaurants in Mumbai.” So if you include the above seo keywords in your blog your chances of viewership will definitely increase.

Therefore, do your keyword research to have your seo keywords list ready before writing your seo texts. Also, make sure that you understand your target audience, their needs, and how they should communicate their needs. Social media forums like Quora, Reddit, and the likes are ideal places where you can collect free seo keywords because these are the platforms where people exchange views on various topics through writing. If your product or service category happens to be among the topics, you may find a handful of highly probable keywords and phrases.

#3 Create content that can hook your potential customers

The most important factor in search engine rankings is content. Many visitors come to your website because the title grabs their interest, but the quality of your content is what keeps them coming back. The key components of good quality content are proper and relevant information, presented in a good format (easy to read), and written in proper perspectives and simple language.

However, you should also be looking at using non-textual content as well. Research shows that judicious use of non-textual content on the website levels up your SEO game and elevates ranking. Here are some data and predictions made some years ago that can help understand the trend in 2022:

• Voice and image searches will secure at least 50% of the total volume by 2020. (Vox | recode)
• Tenor (now a sub-brand of Google) entertains a staggering 12 billion GIF searches per month. (TechCrunch)
• Having a video on your website’s landing page will up your chances of showing on Google’s first page by 53%. (HubSpot)
• 72% of the people owning voice-activated speakers use them in their daily routines. (Google)
• Users will spend more time looking at images than the text if they find it relevant. (Nielsen Norman Group)
• The average listener consumes 7 podcasts every week. (LinkedIn SlideShare)

Therefore, a sensible adaptation of your website may be the need of the hour for you. Try to incorporate some or all from the following list of non-textual content into your website to ramp up your SEO optimisation:

• Images.
• GIFs.
• Videos.
• Audios.
• Infographics.
• Podcasts.

Finally, some guidelines for an effective SEO content:strategy

Be clear about the objective of your content – Determine your website or business’s goals first. Do you want to increase your website’s sales? Do you use advertisements to monetize your blog and just wish to improve traffic and return readers? What types of information you should concentrate on will be determined by your objectives.

Know your audience – Surveys and analytics tools can assist you in gaining a better understanding of your typical visitor or client. Apply your experience or take help from others to assume the persona of your ideal site visitors and consumers. Then determine the right kind of content that would match the personas of your audiences.

Build an editorial calendar – You can start creating an editorial calendar after you know who your audiences are. An editorial calendar is a schedule that specifies when new material will be published and what type of content will be published. This will help you stay to a regular schedule (creating new content on a regular basis is especially vital if you have a blog), as well as avoid you from fumbling at the last minute to come up with a theme for fresh content.

Analyze your website content – Keep track of your site’s statistics through website content analysis for both on site content and linked content. Examine your SEO material on a regular basis with content audits and SEO audits (or even a full site audit) to identify what’s working and what isn’t. Page views, links, comments (on blog posts and other types of content), social shares (Facebook likes, tweets, etc.) and conversion rates are all good indicators of success and engagement.

#4 Build more links and backlinks

Links are connections between two or more web sites. A backlink is a link that connects another website to yours. But the other websites have to be authentic and of repute. The more such quality backlinks your website has the higher will be its Google ranking. Here are some simple steps to enrich your sites with quality backlinks:

• Use a backlink checker to find out one or more top ranking sites on Google that are appropriate and relevant as backlink sources for your website.
• Write high quality and information rich content and approach the editorial teams of those top ranking sites for creating backlinks to your page.
• You should also generate internal links, which direct the viewers to other pages in your site that contain the details of relevant terms or phrases.

There is also a word of caution – you should trace out and remove all the dead links from your site. Dead links are the inactive, invalid links that return error messages when the viewers click on them. This lowers the user experience quotient and reputation of your site.

#5 Try more content syndication

Content syndication is a technique that improves the efficacy of content marketing. Content marketing is a proven seo strategy for driving organic traffic to your website, but its effectiveness is highly dependent on where you place your content. To put it another way, having outstanding content isn’t enough; you also need to put it on a strong platform for maximum exposure.

#6 Invest in Social Media Marketing

Although the numbers of social media shares, likes and followings can be manipulated, and Google also doesn’t consider them as valid pointers for search engine ranking, still the concept of Social media SEO is gaining popularity because of its contributions to SEO results.

Yes, Social Media and SEO might be two different concepts but observers agree that they help each other, albeit indirectly. The number of visits to your Twitter, Facebook, or Instagram pages, the links shared by you, the mentions of you in the discussions within the communities, etc. boosts your brand popularity and influences your SEO results in terms of the number of organic traffic to your website.

The reason being simple, people remain online for longer periods, switch from one channel to another. And when they find mention of a brand across channels their confidence on the brand elevates. This reflects on the brand’s SEO performance. You will find that many websites with top-ranking positions in Google searches have strong social media presences. If you, as a marketer, invest in a social media marketing strategy, you are, in essence, also enhancing your search engine optimization capabilities.

Source- Fluidscapes
We are one of the best digital marketing companies in India that provides online reputation management services to all types of organizations. We assist businesses to stay on top of the game by leveraging the latest technologies and breakthroughs in marketing strategies and business processes. Want to grow your business, even more, get in touch with us and we’ll tell you how.

As email evolved to be the primary communication method in the office and personal space bringing the world closer to us, it also gave fraudsters leverage to devise new ways to deceive and swindle.

You, I, and numerous others have faced or become victims of such apparently helping or beneficial but actually malicious emails and ended up remitting large sums of money, bank account details or other valuable information to imposters.

There is a growing affliction of such menace called email spoofing, which not only robs people but businesses and institutions as well. According to a recent study, since March 2020, 81 percent of firms all around the world have seen an upsurge in email spoofing assaults that makes up at least 25% of all data breaches. That elevates email spoofing from a nuisance to a real threat and brings up the requirement to understand and prevent this threat.

What is email spoofing?

Spoofing is a technique used by hackers to fool people (email users) into thinking a message came from someone or some place they know or can trust. The sender forges email headers so that the received mail contains a source id which is almost the same as one you are familiar with and believe at face value.

Users will not notice the counterfeit sender in a message until they examine the header more attentively. They are more likely to trust a name they are familiar with. As a result, they’ll click harmful links, open virus attachments, send sensitive information, and even wire money to the company.

Lookalike domains and domain spoofing are frequently used in these crimes, but two-third of all email spoofing attacks employ display name spoofing. This technique is so widely used because most people access mails on mobile these days. Mobile devices have much smaller screens, which can’t show the sender’s email ID. Instead it shows a name (a friend or boss) and/or a photo that triggers an urgency to follow the instruction.

Another term frequently used in the context of email spoofing is phishing. Phishing is also a harmful email that uses the spoofing technique to defraud the users, but its modus operandi is different. It uses embedded links, malwares, or social engineering to steal critical information, login credentials, etc.

How email spoofing works?

Impersonation is the main theme in email spoofing, which is performed by a fraudster by setting up or compromising an SMTP server. This makes it possible for them to change the ‘From,’ ‘Reply-To,’ and ‘Return-Path’ email addresses so that their phishing emails appear to be genuine messages from the person or company they’re impersonating.

Email spoofing example

A most common type of email spoofing attack involves an email seemingly sent from PayTM or any other online wallet company that you are using. The notification says that if you do not click a link, authenticate on the site, and change their password, your account will be suspended. If you react as directed, which is very natural, by entering the credentials, the attacker gets access to your PayTM account and transfers money to their account.

Another real-life example of email spoofing is known as Business Email Compromise or CEO fraud. In this, a company executive might receive a mail purportedly from his/her boss or a higher executive asking to share some information or make some payment. It might look as simple as this – the deal is through. Send x amount of money to this link within the banking hours today.

The message carries a sense of urgency, and the unsuspecting employee merely follows instructions without checking the sender’s id minutely.

How to stop email spoofing?

While it’s important to have spoofing reporting tools and awareness training among the staff to detect both inbound and outbound impersonation attempts, they will not be sufficient on their own.

So, how can you better defend yourself from phishing emails that are sent to your employees? How can you keep your own brand and personnel from being impersonated in email assaults against your customers, organisations, and individuals?

Protect from incoming spoofing attacks.

The best defense will be to prevent the attacks from ever reaching employees.

Email security protection: Use of cloud based email systems that also incorporate traditional email security tools detect and block a great majority of incoming emails containing dangerous links or attachments.

Identity based protections: These solutions automatically detect and eliminate more complex email attacks, phishing schemes, and BEC scams, regardless of their source, including those launched from cloud platforms or compromised accounts.

Training and reporting: Fraudsters are always busy inventing new ways to puncture your defense. The best strategy to keep imposters at bay is to train your employees and preach them to become aware and alert, so that they remain watchful and can identify spoofed emails.

Protect your mails from getting impersonated

Protecting your mail id from getting spoofed is equally important as it might be used to defraud your customers, suppliers, associates and friends. Following are the standard email authentication systems that can safeguard your business mail ids from getting spoofed.

SPF: SPF (Sender Policy Framework) helps organizations to designate the IP addresses that can be used to send emails on their behalf. Receiving servers scan the DNS records connected with your sending domain to see if the IP address used to send the email is specified in the SPF record during an SPF check. The email will fail authentication if it isn’t.

DKIM: DKIM (DomainKeys Identified Mail) ensures all outgoing mails to have an encrypted signature in their headers, which are decrypted by the email servers at the receiving end to prevent tampering of the original message.

DMARC: DMARC (Domain-based Message Authentication, Reporting, and Conformance) is an email authentication standard that works in tandem with SPF and DKIM to allow only legitimate/trustworthy emails and prevent the spoofed emails from reaching your inbox.

Source- Fluidscapes
We are one of the best digital marketing companies in India that provides online reputation management services to all types of organizations. We assist businesses to stay on top of the game by leveraging the latest technologies and breakthroughs in marketing strategies and business processes. Want to grow your business, even more, get in touch with us and we’ll tell you how.

The Internet is a web of content, but with the passage of time this web has expanded its reach to include social media, e-mail, YouTube, podcasts, and other digital platforms as well to provide users seamless access to a variety of content and applications.

And how these diverse platforms are connected together to form a web? It’s the Hyperlinks. Hyperlinks make it possible for visitors to traverse the web at ease, across platforms or within, to access relevant and information rich content.

From the users’ perspective this is definitely a very convenient method of acquiring information. While reading through an article you can link out to other websites or platforms to learn more about a critical word, term, event, etc., and come back to the main article. Therefore, links help make an article comprehensive and create a high level of user experience.

Google recognises the power of hyperlinks. On the Web, everything is about content and the links to find them.According to Google, links (read hyperlinks) and quality content are two of the three most important factors that boost ranking on the SERP.

What is a Hyperlink?

While a link is an address or URL, which when written on the address bar redirects you to the corresponding webpage, a hyperlink is a tool that uses the same link or address or url but in a different, smart and user-friendly way. For example, https://www.fluidscapes.in/ is a link that takes you to Fluidscapes.in home page when you type it in the address bar. But if you want to visit the same site directly from within an article, you can do that by using the same link (https://www.fluidscapes.in/) in the article itself. In that case it’ll be called a hyperlink.

Hyperlinks are embedded in the article or at the trailing end of an article. You must have clicked on some of those blue colored links or words while reading a web article and switched to a different web page containing information you wanted.

Hyperlinks are the core concept behind the development of the World Wide Web that makes navigation between domains easy and smooth. Just like external linking, hyperlinks are also used for internal linking, connecting two web pages of the same site or even for toggling between two portions of a lengthy web page.

There are four types of Hyperlinks, used in the www. They are:

• Text hyperlinks that use words or phrases to switch visitors to another domain or page.
• Image hyperlinks that use an image to switch visitors to another page, file or document.
• Bookmark hyperlinks that use text or an image to switch visitors to another part of a web page.
• E-mail hyperlinks that allow visitors to send an e-mail message to the displayed e-mail address.

In a Text hyperlink, readers click on certain hyperlinked words or phrases and switch to a relevant page for more information. The words or phrases, highlighted in blue, actually represent a part of the hyperlink, which is called Anchor Text.

What is Anchor Text?

The Anchor Text is the visible, clickable text in an html hyperlink.

For example, while creating an article if you want to give your reader more information about how digital marketing started in India, you may insert the phrase “history of digital marketing in India” and hyperlink the same. While the text “history of digital marketing in India” will be visible and clickable, actual hyperlink in the html will look like

In the above example, the anchor text in html code is the only part that is visible and clickable, which comes in between > and i.e. history of digital marketing in India. As a rule the anchor texts are underlined and colored in blue until it is not clicked and changed to purple once it is clicked.What are the different types of Anchor Text?

What are the different types of Anchor Text?

There are seven types of anchor texts, that include:

Exact Match : Exact match anchor text technique is used when it is required to rank a webpage using a targeted keyword. For example, a digital marketing company such as Fluidscapes.in may use the keyword “SEO Marketing” as the exact match anchor text for higher ranking on the SERP.

Partial Match : Partial match anchor text technique is used when you combine your target keyword with other keywords. When optimizing for “SEO Marketing,” for example, use “organic traffic” as your anchor text.

Phrase Match : Phrase match anchor text technique involves employing the phrase you want to rank for alongside other keywords that are connected to it. “Small Business Growth Strategies Using SEO Marketing” is an example of this.

Branded : Branded anchor text simply includes your company’s name or brand name in the anchor tag, like “Fluidscapes SEO Platform,” for example.

Naked : A naked anchor text uses url as the anchor text. For example, a naked anchor text could be “www.fluidscapes.in” This is a less popular method of using anchor text because it appears clumsy in the middle of a paragraph.

Generic : Generic anchor texts are purpose driven call to action (CTA), often used in articles, messages.The examples are “Click here” or “learn more,” etc.

Image : An image anchor is like a CTA. You’ll use an image as an anchor. But you must include a description for your image in the html to let the search engine redirect the users properly when they click on that image.

While hyperlinks are the basis for the very concept of world wide web, Anchor texts are the smart applications of hyperlinks that meet two objectives of a web page – user experience and SEO ranking.

Source- Fluidscapes
We are one of the best digital marketing companies in India that provides online reputation management services to all types of organizations. We assist businesses to stay on top of the game by leveraging the latest technologies and breakthroughs in marketing strategies and business processes. Want to grow your business, even more, get in touch with us and we’ll tell you how.

In humans as well as business, lack of communication always leads to misery. While a human relationship can still be improved by reinforcing engagement, in business you hardly get a chance to repair the damage, because by the time you become aware the opportunity would have landed your competitor.

If this is the example of how external communication can affect a business, there can be plenty of instances of how poor, improper, or missing internal communication can cost a business dearly. While in a budding business the effects of communication problems become easily visible, in a large company they erode the bottomline slowly and not become visible before late.

If you want to look into the problem you’ll find out that most of the communication problems are due to human factors. Besides errors and careless mistakes there are limitations in human communications. But on the other side you have human intelligence. Your communication must be meaningful even for random questions.

The recent advances in automated communication use artificial intelligence to compete with human intelligence in getting the nods of the marketers and business heads. Everyone agrees that AI can make up for HI to a large extent. And there is cloud technology that is disseminating the latest AI based solutions to the end devices of the enterprises.

This is an awesome combination of technology and cheap access that is set to revolutionize business communications and especially presents unique solutions to the new-age startups, many of whom operate from virtual offices.

Whatever may be the type and size of your business, employing automated communication gives you a competitive edge while cutting down your operational cost. Following are some of the leading examples of how AI and cloud technology are changing the face of business communications.

Chatbots

AI-powered Chatbots have grown in popularity in the digital marketing field because of their human-like intelligence, 24-hour availability, ability to recall a customer’s whole purchasing history, rapid response capacity, and extreme patience (friendly and cordial at any stage).

But the unique feature that has made Chatbots as a trendsetter in marketing is tailored discussion. People demand individualised discussions with prompt, caring, and result-oriented responses, and brands are simply responding by investing in more complex Chatbots.

According to surveys, by 2022, 80 percent of firms will have an AI-powered Chatbot on their websites. If that aim is not fulfilled owing to covid, 2023 will undoubtedly exceed it. These AI virtual assistants will significantly boost client happiness by learning and meeting their needs.

Intelligent call centre

Cloud communication options, such as virtual call centres, are becoming increasingly popular as more firms begin to modernise their communication infrastructure. Virtual contact centres use voice over internet protocol (VoIP) technology to provide a wireless customer support experience that connects with social media and CRM systems to handle high volumes of inbound and outbound calls at a fraction of the cost of on-premise setups.

Virtual call centres collect and retain massive volumes of data, making them ideal for AI integration. This is a plus because a huge volume of data is required for most AI applications. This is why many organisations have begun to integrate artificial intelligence into their call centre technology, allowing them to quickly examine all of the data generated by their tools.

The ability of AI to quickly evaluate data has enabled sophisticated operations such as sentiment analysis on live customer calls, in which an A.I. bot learns to grasp the caller’s emotional state. The bot might then take action based on that information, such as contacting a manager to assist with the call or doing anything else the bot believes is most likely to improve the situation. These capabilities enable firms to provide individualised customer care at scale and in ways that were previously inconceivable.

Intelligent campaigns

Companies are already utilising artificial intelligence to alter how they engage with their clients through advertising. Artificial intelligence algorithms are already in use on internet advertising platforms such as Google Ads, Facebook Ads, and Instagram Ads.

These platforms employ machine learning algorithms to predict the cost per click of each ad based on its copy and targeting data, as well as the cost per customer acquisition.

AI can even be used by online advertising platforms to build hyper-targeted audiences for each ad based on data from customers who responded to similar ads. The audiences it generates are groupings of clients that the algorithm believes are most likely to interact with and eventually convert from the ad. These smart advertising efforts have produced billions of dollars and, for better or worse, have enabled firms to target specific groups of customers like never before.

Intelligent email reply

According to studies, employees spend an average of two and a half hours each day replying to emails. That scary statistic is precisely what makes Google’s smart reply feature so crucial. Google’s smart responses feature, which is accessible in Gmail and several of its other messaging products, uses NLP to analyse all of the messages written and received by you and millions of other Gmail users.

The algorithm then uses that information to swiftly propose an acceptable response to the message you received, saving you a significant amount of time that you would have otherwise spent manually creating each reply.

The particular figures on how much time smart answers save users on average are still unavailable. From personal experience, it has reduced my reaction time to roughly one second for many of the communications I receive. With Google’s smart reply already accounting for up to 10% of total emails received, that figure is only anticipated to rise as the algorithm improves at proposing relevant responses.

Email filtering

Spam emails are a menace and costs businesses billions every year in terms of lost productivity and technological overhead.

Fortunately, email platforms are stronger than ever at determining whether an email contains spam or promotional information. Gmail, for example, divides inbound emails before they reach your inbox without your intervention. Google accomplishes this through the use of advanced text filtering, client filtering, interaction, and a variety of other machine learning-based criteria.

Text filtering uses natural language processing (NLP) to identify word and phrase combinations typically present in spam emails. Client filtering employs machine learning to assess the trustworthiness of email senders based on their properties. Gmail also uses collaborative data, such as the number of users that tagged emails from a specific email address or domain as spam.

Of course, the effectiveness of these new spam filters necessitates greater vigilance on the part of businesses in ensuring that their email marketing campaigns offer high-quality material to interested parties.

Source- Fluidscapes
We are one of the best digital marketing companies in India that provides online reputation management services to all types of organizations. We assist businesses to stay on top of the game by leveraging the latest technologies and breakthroughs in marketing strategies and business processes. Want to grow your business, even more, get in touch with us and we’ll tell you how.

With the rapid fire development of India’s digital ecosystem making online purchase a de facto standard, there has been a surge in web presence by all types and sizes of business.

According to the eCommerce foundation, around 88 percent of buyers perform product research before making any online purchase. This explains the significance of a website to a business in the modern era.

Whether you want to double your chances through the local business queries or want to open an online storefront for the customers beyond your geographic area, a website is the most basic and most important requirement for your online business.

But many business heads don’t have a clear idea of how a website can be customized for their specific type of business; for them, the purpose of a website is nothing more than a digital business card.

This lack of awareness often leads to low quality and ineffective websites that actually hold back their companies from performing in the fiercely competitive market of today. So it’ll be highly helpful for them to have a clear idea of what a business website can do for them and also gather some valuable insight into developing a website.

A smart and informative business website can return ten times the money you invest into developing it. It not only acts as a hub for your digital marketing activities to boost sales of your products and services, but also plays a significant role in branding.

Find the right web development company to design and develop your website into a valuable business asset for disseminating information, establishing reputation, and standing out in crowded markets.

When it comes to finding the right web company through Google search, you’ll come across two highly used key phrases – Web Design Company and Web Development Company.

Although they look very similar and used interchangeably, the truth is that they are two different but critical aspects of the website building process, and therefore require you to understand the difference between the two and how they can be worked out to produce an effective website for you.

Web Design vs. Web Development

They are essentially two different skill sets that complement each other in a website. Web design takes care of the look, feel, and features of the website, while web development takes care of the functionality. If web development means pillars, beams, columns and walls of a building, web design is the painting, lighting, and other aspects that make that building habitable.

Web development is further divided into two parts – front end development and back end development, because a website has a front end and a back end.

We can only see the front end of a website, created in a browser using web design and front end development.

Design specifies a website’s colours, layout, typography, and images, everything that contributes to a website’s branding and usability and necessitates the use of programmes such as Photoshop, Illustrator, Fireworks, and Sketch.

Front-end development is the process of implementing a design using coding languages such as HTML, CSS, and Javascript. Users can interact with buttons, photos, text, contact forms, and navigation menus using these languages. They are also essential to responsive and adaptive design.

The back end of a website that we cannot see, actually resides in a server and developed using the back-end development programming.

A website requires a back end to store and manage the data received from the front end. When we purchase anything or fill out a form, we enter data into an application on the front-end of the website, and that data is saved in a database contained in the back-end that is hosted on a server.

The front and back ends of a website are virtually connected and always talking to each other. A back-end developer is like the conductor of an opera who ensures that applications, databases, and servers function in tandem by employing languages such as Ruby, PHP,.Net, and Python, as well as frameworks such as Ruby on Rails and Code

Conclusion

Small- and medium-sized businesses seeking a website or a re-design of their existing website need to have a working idea of the terms “Web Design” and “Web Development.” This will help them in getting a nice, informative, and fully functional website to take their business to the next level.

Source- Fluidscapes
We are one of the best digital marketing companies in India that provides online reputation management services to all types of organizations. We assist businesses to stay on top of the game by leveraging the latest technologies and breakthroughs in marketing strategies and business processes. Want to grow your business, even more, get in touch with us and we’ll tell you how.

Post-Covid, India is experiencing a high level of energy and enthusiasm in commerce, which is reflected in the protracted bull rally in the stock market, high growth forecast by the IMF, an increasing number of startup unicorns, and other indicators.

If you are a small business, your best opportune moment has come. Rapid digitalization of the business processes is leading to fast recovery of the market and opening new opportunities across all boundaries.

Whether you are going to start a new business or revamp an existing one, you can’t do without digital marketing. Digital marketing will power your venture with great products and techniques and help you adopt the best strategy for your business, considering your goal, budget, and other aspects.

One such important consideration is your social media marketing budget. Social media channels are increasing in number but if you think about branding and marketing your products on social media, you have to select the right channels that’ll give the highest mileage in terms of highest visibility to the right audience, and of course affordability.

Facebook and Instagram are the two most visited social media platforms that can be a good source of audiences for most businesses. And both offer some great ad formats and ad targeting options.

Facebook users in India: 340 million

Instagram users in India: 180 million

As of September 2021. source : statista.com

But the question is which platform to go with. Although the user bases in both have some commonality, they are different in terms of characteristics, behaviour, features, and general demographics.

Ad campaigning on both channels is an option but is cost intensive. If you have a tight budget it makes better sense to compare both platforms and select the one that suits you best.

In this blog we have discussed the various aspects to answer your quest – facebook vs. instagram, which is better for you?

Instagram ads or Facebook ads?

It depends, as there are multiple factors to consider. Although both platforms have massive user bases and are from the same parent company, Meta, they differ in terms of cost, content types, interactions, management, and demographics. We will delve into each aspect individually.

Cost

Your Facebook and Instagram ad costs are determined by the bidding model you choose. The options are CPC ( cost-per-click) or CPM (cost-per-thousand-impressions).

In the CPC model, you will have to pay based on the number of clicks by the viewers gained by your ad. The CPM pricing model, on other hand, is based on how many times your ad will be shown.

If you have a limited budget and want to generate quick sales, take the CPC model to drive more traffic to your website. But if you focus more on branding and product awareness go for the CPM model.

The below table provides you a tentative cost idea for each channel. You must note that the rates vary as per the demand and competition. For example, if your product category is apparel, the competition is high and the rates will be higher than many other products.

Management of ads

Both Instagram and Facebook ads can be managed by using Facebook’s Ads Manager. This is an all-in-one tool for creating, managing, and tracking the performance of your ad campaigns.

You can choose from a variety of audiences and placements thanks to this centralised ad resource. Campaigns are simple to manage, and the results may be downloaded.

When it’s about managing facebook ads, the campaign manager offers a lot of options for objectives, ad sets, and advertising. There are numerous combinations to try out, as well as numerous ways to preview all of the available adverts.

On Instagram, the ad manager takes the “less is more” approach. You can get your ad set up with an existing post or story in just a few taps. Instagram is the ideal ad management platform for you if you just want an easy and intuitive way to create and manage your ad campaign without the nitty-gritty statistics and control.

One advice, if you’re new to advertising on both platforms and have existing audiences on both, start with Instagram first. You’ll be better equipped to make the most of Facebook’s options once you understand how it operates.

Content type

Many social media content makers just republish the same information across many social media platforms. While there’s nothing wrong with repeating information occasionally, the truth is that different platforms need different messaging. This is especially true when it comes to the two most prominent social media platforms, Facebook and Instagram.

Instagram and Facebook are very different in terms of content types and interactions. They serve diverse purposes and meet distinct user expectations. Brands must have bespoke plans and approaches for both channels.

Facebook ads options

On Facebook you can have a variety of different ad formats:

• Single media ads – Single Image, video, or a slideshow of photos
• Carousel ads – enables you to use upto ten images or videos in a single ad, which can be scrolled through.
• Instant Experience – it gives your audience a full-screen experience when a mobile user taps your ad. To visually emphasise your business, products, or services and create an Instant Experience.
• Collection – When someone interacts with the collection format, it opens as an Instant Experience with several products. Customers may use their phones to explore, browse, and buy things in a visual and engaging way.

Instagram ads

Instagram has some very impressive statistics to speak for itself –

Instagram ads reach over 1.2 billion individuals, or 20% of the world’s population over the age of 13, and 27% of users claim they purchase new items and brands through paid social ads.

So if you plan for paid social ads, Instagram is your platform. The audience on Instagram is much more visually oriented. Before developing any other sort of material, you should think about making appealing photos or videos.

Following are the different types of Instagram ads available as of date:

• Image ads – You can use only single images to advertise your brand, products, and services.
• Instagram Stories Ads – These are full-screen image or video ads that you can use in between users’ Stories.
• Video ads – Video ads on Instagram allow you to give your users an insight into your brand, products, and services. You have the option to make your In-feed video ads up to 60 minutes long, but shorter videos garner more attention.
• Carousel ads – This enables you to use multiple images or videos in a series that viewers can swipe through. Carousel ads can be used in both In-feed and Instagram Stories.
• Collection ads – Collection ads combine carousel ads and shopping ads to showcase products directly from your product catalog.
• Explore ads – Explore ads show on the Explore tab, which is a section of the site where users visit to find new content and accounts based on their Instagram usage habits. More than half of all Instagram users visit Explore at least once a month, so it’s a wonderful location to be noticed.
• IGTV ads – These are essentially video ads that feature in the IGTV videos that users often watch from their feed. IGTV ads can be maximum 15 secs long and should be viewed full screen.
• Instagram Shopping ads – This enhances e-commerce by landing users straight on to a product description page within the Instagram app and enables them to purchase through your mobile website.
• Reel Ads – Reel ads are the full screen vertical videos, similar to Stories ads, and appear in-between Reels. They can be maximum 30 secs long and should be adorned with music and sounds for seamless integration with organic Reels.

The large variety of Instagram ad formats allow you to select the most appropriate ad type for your business objectives. But unlike Facebook You won’t have any clickable in-caption links. Instead, you have to use the call-to-action buttons on your Instagram ads

Demographics

Reaching out to the right demographics is another major consideration that defines the success of your ad campaign. As your objectives include generating new followers and fans, you have to be particular about the platforms and their demographics. Make sure the channel you select is crowded with people that fall within your desired group.

Facebook’s demographics are the most diverse of any social media platform. Many products and brands will most likely find at least some of their target audiences on Facebook.

By contrast, Instagram has a younger audience base. Below tables contain the details of demographics on each platform.

Facebook demographics data 2021

There were 447 700 000 Facebook users in India in October 2021, which accounted for 31.7% of its entire population.

The majority of them were men – 73.3%.

People aged 25 to 34 were the largest user group (158 900 000).

The highest difference between men and women occurs within people aged 25 to 34, where men lead by 75 900 000.

Age group wise data

• 9.4% of users aged between 13 to 17 years
• 32.1% of users aged between 18 to 24 years
• 35.5% of users aged between 25 to 34 years
• 13.4% of users aged between 35 to 44 years
• 5.7% of users aged between 45 to 54 years

courtesy:napoleoncat.com

Instagram demographics data 2021

There were 203 761 700 Instagram users in India in October 2021, which accounted for 14.4% of its entire population.

The majority of them were men – 72.3%.

People aged 18 to 24 were the largest user group (86 400 000).

The highest difference between men and women occurs within people aged 18 to 24, where men lead by 40 600 000.

Age group wise data

• 13% of users aged between 13 to 17 years
• 42.4% of users aged between 18 to 24 years
• 31.6% of users aged between 25 to 34 years
• 8.5% of users aged between 35 to 44 years
• 2.9% of users aged between 45 to 54 years

Courtesy: napoleoncat.com

To start your campaign, you need some existing followers or fans who will interact with your ad to create a successful ad with engagement. The simplest way to achieve this is to boost a post in your profile, which is accessible for both networks. This is very easy. No ads manager is required.

Wrap up

Benefits of Facebook ads at a glance

• Facebook is most visited social media platform
• You’ll find users from all age groups on Facebook
• Used by both B2B and B2C companies.
• Facebook offers a lot of effective ad features

Benefits of instagram ads

• High conversion rate
• Great organic functionality of the platform.
• High engagement rate

Source- Fluidscapes
We are one of the best digital marketing companies in India that provides online reputation management services to all types of organizations. We assist businesses to stay on top of the game by leveraging the latest technologies and breakthroughs in marketing strategies and business processes. Want to grow your business, even more, get in touch with us and we’ll tell you how.

Google is not the father of SEO, but it fosters this technique by contributing single-handedly to its evolution. LSI is one landmark innovation that has given SEO a new paradigm and digital marketing a lot more depth.

What is LSI?

The full form of LSI is “Latent Semantic Indexing”, which is the way Google currently searches our queries and delivers results that are more meaningful. LSI adds some degree of cognition to Google search so that it can understand the context of a content. The result – a more comprehensive search through both SEO and non-SEO content.

How does LSI benefit SEO?

Gone are the days when the primary requirement for an article would be high keyword density to get good rankings. Today, more than 15% of daily search queries on Google (that is trillions of searches every year) contain new terms and words that have never been used before.

So, what’s the solution? Should Google ignore the search queries with new words? The world’s best technology company decided to push the boundary with innovation. It implemented latent semantic indexing in its algorithm that enabled them to take in the contextual information from the title, body of the content, and images (if any) in order to understand the main topic. The result was pathbreaking – instead of going by one or two main keywords and their frequency of use, Google could now analyze the entire page to find out what it was about.

This was unshackling SEO from the overuse of keywords and making it a more practical and inclusive solution by giving Googlers freedom to write their search queries. However, the content makers need to use more LSI keywords in their content. To encourage that Google has also changed the basis of ranking to more LSI keywords in the content.

From the content marketers’ perspective, it’s a welcome change, for this will give them more freedom of expression in writing and not force them to repeat the use of the same keywords. And from an SEO perspective, using LSI keywords means increasing the contextuality of your article to improve search visibility.

What are LSI keywords?

LSI is a computer program whose purpose is to learn a variety of words that are related to the primary keyword or phrases that contain the primary keyword. The words or phrases thus yielded are called the LSI keywords. The LSI keywords, if used in your content judiciously, make it easier for the search engine to understand and identify the content.

Following are some LSI keywords examples for better understanding. The primary keyword for this blog is “LSI keyword.” So your list of LSI keywords may include:

• What are LSI keywords
• LSI keywords examples
• How to use related keywords
• Tools to find LSI keywords
• Do related keywords affect SEO
• Semantic keywords

So, you may use some or all of the above phrases that relate to or contain the primary keyword.

Or, imagine you want to write an article about cold brew coffee and you want it to be easily visible and appear in searches, then besides using the main keyword, cold brew coffee, you’ll need to find and use the matching LSI keywords like

• Filter
• Water
• Temperature
• Bean
• Grind
• Ice

One thing must be noted here that LSI keywords aren’t synonyms, but are terms or words that are closely associated with your target keyword.

How will your business get benefitted from using LSI keywords?

Incorporating LSI keywords boosts the efficiency of SEO marketing, which is a major part of the digital marketing activities of your business. These are the direct benefits your business will gain by practicing SEO based on LSI keywords:

• Improved search engine ranking: Use of LSI keywords throughout your text aid search engines in comprehending your website and boosting its ranking potential.
• Semantic keywords boost the relevancy of your content: Including related words also helps to avoid keyword stuffing, or overloading your content with keywords.
• Increasing traffic to your website with better search experience: LSI keywords also aid in providing a better search experience for users, which leads to improvements in other ranking factors such as time spent on a page, bounce rate, and others.

How to find LSI keywords?

It’s necessary that you create a list of keywords that relate to your product and business. A little bit of research will help you accumulate a good number of suitable LSI keywords for use in your content. Here are some tools that you can use to extract a handful of LSI keywords:

#1. Google Autocomplete

The quickest way to identify keywords related to your main one is to use Google’s rapid search option. Simply type your main keyword into Google’s search box, and you’ll get a list of suggestions for what you should type next. For example, if my main keyword is Covid-19, typing the same on Google search gave me the below suggestions

Select from the words in bold that relate your topic and apply them in your text as LSI keywords.

#2. Google Related Search or Common Search

This is another method of getting the LSI keywords. Google gives out options for “Related Searches” at the bottom of the search page. It’s a good idea to use those listed terms for LSI keywords in your content

#3. LSI Graph

LSI Graph is a free LSI Keyword Generator tool that lets you identify all the terms that are related to your primary keyword rapidly. Simply enter your page’s main keyword and you’ll be presented with a selection of LSI phrases from which to choose. Simply type lsigraph.com and you will be presented with the below screen. Enter the main keyword

Other LSI keywords free tools include:

• LSIKeywords.com
• Keyword Tool
• UberSuggest
• Serpstat

Hope, you are convinced by now that you should start reworking your website content immediately so that they have good numbers of LSI keywords besides the main keywords. This post gives you an insight into the growing importance of LSI keywords in SEO and in business. For more information and professional advice visit us at www.fluidscapes.in

Source- Fluidscapes
We are one of the best digital marketing companies in India that provides online reputation management services to all types of organizations. We assist businesses to stay on top of the game by leveraging the latest technologies and breakthroughs in marketing strategies and business processes. Want to grow your business, even more, get in touch with us and we’ll tell you how.

Businesses are built by ideas but sustained by good financial management. Because every step in business has a financial implication, business intelligence in today’s world has got a lot to do with financial insights and skills.

Over the last 1-2 decades, aided by new technologies and widespread penetration of the Internet and social media, the business has gone through a lot of changes in its perspective and techniques. Old concepts and mindsets can hardly match today’s highly informed and competitive world of business.

Many bottlenecks of the past are giving way to opportunities. The two principal requirements for starting a business–the source of capital and market for the finished product are within the reach of a business aspirant. The ecosystem is ready with the raw materials and logistics. But the stark reality behind this widespread optimism presents a picture of intense competition with an increasing number of failures.

Look at the following heart-wrenching statistics on startups:

• 9 out of 10 startups fail,
• 7.5 out of 10 venture-backed startups fail,
• 2 out of 10 new businesses fail in the 1st year of operation.

There can be a variety of reasons why early-stage businesses might fail, but the most common ones as identified by the top business leaders are:

• Failure to develop a profitable business model,
• Lack of adequate financial planning,
• Lack of compliance and company administration
• Poor cash flow.

Therefore, addressing the compliance issues and getting the financial side of things right from the start is critical. Hiring a virtual CFO service can be your best bet to ensure the same and good cash flow management in the most cost-effective manner. Cash flow is an organization’s lifeblood, and it’s vital to have a steady supply of capital flowing through the business.

What can you expect from a virtual CFO service?

The term virtual CFO or “virtual chief financial officer” refers to an outsourced service provider who provides a complete range of financial services to a business, similar to what a chief financial officer (CFO) does for major corporations.

The difference between a CFO and a virtual CFO lies in the fact that while the former is a senior position in the management that attracts a high pay package and other benefits, the latter is an outsourced person or agency that offers high-quality services and consultancy at much lower charges.

Understanding the role of a CFO will help us realize why virtual CFO service is so important to a company before it can hire a full-time CFO.

The Chief Financial Officer (CFO) is the person who controls A-Z of your company’s finance and related matters that range from bookkeeping to compliance, and from financial planning and corporate investments to corporate governance and strategic requirements.

When you think about virtual CFO, you should expect all the above services performed with equally high expertise. It’s like outsourcing the head of your finance department. Virtual CFOs are especially advantageous for small organizations that may not have the financial resources to engage a full-time CFO but would benefit from having an experienced financial professional in charge of their finance department.

As an owner of a small business or a startup, you have got many challenges, such as managing finances, financial planning, financial reports, compliances, corporate governance, addressing strategic requirements, so on and so forth. Some contribute directly or indirectly to the company’s earnings, some protect the organization from compliance issues, fines, etc., and the rest are for creating new opportunities.

But if you can’t manage them on your own and hiring an experienced CFO is also not a viable option for you, a virtual CFO may be the right solution for you. Virtual CFO agencies offer customized packages that include the services required by you. This makes the offer flexible and cost-effective. Unlike recruiting a CFO, which is a fixed cost to the company, a virtual CFO package may be a one-time or a variable cost.

Besides helping the smaller companies gain from professional financial management, that’s usually reserved for major corporations, virtual CFOs particularly benefits the startups and small businesses in the following areas:

Financial Forecasting:

An organization’s future performance can be forecasted using financial forecasting, which entails processing, estimating, or predicting a business’s future performance.

Predicting a company’s revenue is a common example of financial forecasting. An organization’s performance is determined by its sales figures. So forecasting is considered critical to the success of an organization’s goals. In addition, financial forecasting involves estimating future revenue as well as future fixed and variable costs, and also capital requirements. Another crucial role financial forecasts can play is in terms of winning investment to your company and taking the next step up the funding ladder.

To have a control over spending:

When your firm is just getting started, expenses can quickly spiral out of control. With increased visibility and understanding of your incoming funds and outgoing costs, you’ll be able to make more informed decisions. Don’t forget that if you’re spending too much money on unnecessary items, your budget will be slashed, and you may not have enough money to make actual, business-critical expenditures in the near future. If you hire a virtual CFO, he or she will make sure that these systems are in place, allowing your staff to make essential purchases for your organization.

To scale up the process of money control:

As you grow in size, your finances will become more complex. There will be many avenues through which money will flow in and out of your company. Without an expert to scale your processes, you may not be able to keep up with the demands.. A bookkeeper or accountant won’t suffice for this type of duty; you’ll need a virtual CFO.

Virtual CFOs are driving the organization’s success and using financial data to influence operational decision-making. It has become a grand success in the USA (the land of most startup ventures). Most of today’s giant tech firms in the USA started as startups and were powered by virtual CFOs.

Source- Fluidscapes
We are one of the best digital marketing companies in India that provides online reputation management services to all types of organizations. We assist businesses to stay on top of the game by leveraging the latest technologies and breakthroughs in marketing strategies and business processes. Want to grow your business, even more, get in touch with us and we’ll tell you how.

Link building is deemed the best among the SEO or Search Engine optimization strategies. SEO is the heart of digital marketing, as a strong SEO benefits your website on two vital counts–a high ranking on the SERP and a high influx of organic traffic. 

Just how important link building is in the success of SEO is very well demonstrated by a study conducted by MOZ where 150 top SEO experts in the world were asked to score the SEO ranking factors that influence Google’s core search algorithm on a scale of 1 (least influential) to 10 (highest influential), here is what it reveals:

Credit : https://moz.com/search-ranking-factors

Now that we are convinced that a major part of our SEO strategy should revolve around link building, the question remains how effectively we can go about it. We’ll try to seek the answer in the rest of this article. But first, let’s understand what are links and why they are important in SEO.

Digital marketing is all about making good use of networks and allies. Links or backlinks (to be precise) are references to the source sites as attribution and acknowledgement for using their digital assets. In a nutshell, the advantages of backlinks can be listed as:

• Recognition for your website as a source of authentic information.
• Recognition for your website as the creator of a popular infographic, video, or other digital assets.
• Incorporating your content or website in a link roundup.
• Recognition for you or your company as a source of critical information

Link building refers to this mission-critical exercise of earning backlinks from other websites to your own.

When another site refers to your site with a link, it adds up to the credibility of your site. More links, especially from websites with high domain authority, translate into a high ranking of your site. High-quality links indicate to Google that your site is a valuable resource that should be cited. As a result, sites with more backlinks rank higher on SERP.

Building links should be a priority for all marketers and business owners who want to boost their site’s authority and drive referral traffic. However, common methods of link-building activities involve leaving comments on related sites or writing guest posts to simply gloat about where our content has been published.

But if you want to boost your site’s authority and rank higher on search engine result pages (SERPs), you’ll need to establish authoritative backlinks on a regular basis. To put it another way, you must employ successful link-building techniques that yield results. The 15 proven techniques explained below will help you get high-quality backlinks and stay ahead of the competition with a  high rank in the SERP.

#1. Identify the sites with high domain authority:

Because a single quality link from a website with a high domain authority can boost all of your content in the rankings. It’s more about quality than quantity when it comes to link building. Google uses a 100 point scoring system to grade a website based on the inbound link profile of that site. The point scale is logarithmic, which means a site with domain authority point 60 is ten times stronger than a site with domain authority level 50.

You should target websites with a domain authority of at least 30. A link from a low-domain-authority website will have little or no effect on your Google results.

#2. Try for the editorial links:

Look out for the relevant content in other media and try to establish contacts with reporters/ writers in your domain and share your profile for getting editorial links. Editorial links result in high search engine rankings because they come from authoritative websites that have pretty impressive metrics. For example, a mention or backlink from the Times of India can give your site a big push. 

#3. Publish Guest post:

Guest posting or guest blogging is about creating valuable backlinks on your own by publishing articles on authoritative sites. There are some authority sites who invite high-quality content on a variety of topics. Select the ones that publish blog posts pertaining to your domain and get registered. This is an effective SEO strategy provided your guest posting has high content quality with contextual links directed to your website.

#4. Create link-worthy Infographics

Infographics are used by big marketing agencies as the #1 link building tools. It’s one of the most popular techniques to attract readers attention and receive qualified traffic to your website using  backlinks. Combination of great graphics and texts produce link-worthy content. 

Here are some Infographics best practices to attract links:

• Stick to quality
• No need to mention dates
• Post your infographics to key communities

#5. Publish evergreen posts that earn backlinks through the passage of time:

Contrary to posts and news articles that relate to the trending topics such as Fortnite, Pokemon Go, etc., evergreen posts remain relevant to the readers even after a long time since the content was originally published. Over time these evergreen posts gain high link equity, which not only help them rank high on the SERP , but also attract number of backlinks and editorial links.

Another fact about evergreen posts is that they they are tough to be outranked.

#6. Earn contextual backlink through image search:

If your site has a lot of visual information (infographics, screenshots, charts, etc. ), there’s a good chance that some websites are using them without giving proper credit to you.

You can take the below steps to address this problem and also gain backlinks.

• Make a list of your original image assets with their URLs.
• Then use Google image search to pick out the websites that are using those images without attribution. Make a list of their email addresses.
• Write emails to the owners of those sites pointing that they are using your linkable assets without mentioning the source URL (put the URL of your site as the source). In all likelihood, this will work because otherwise they might get punished by Google.  And this way you will earn some backlinks that might get you some qualified traffic.

#7. Allow bloggers to review your product for free:

This is particularly effective with women’s physical items. There are hundreds of women bloggers make a living by reviewing things. Give your product to them free of cost and request reviews in their blogs. Here’s how to get backlinks using product reviews in four easy steps:

• Select the blogs that write and review products in your category
• Make a list of the bloggers’ email addresses
• Write to them about your intention, and for their physical address to send the product.
• Get your products nicely packed and courier to them with a hand note thanking them in advance for reviewing your product. 

#8. Get your blog featured on the “Best Of” posts:

“Best Of” posts, published by several blog owners, enlist their favorite blog posts on a certain subject. If you can manage to get a good article of yours included in a “Best of” post it will garner contextual links. The following is a step-by-step guide to getting your post listed.

• Identify Your Most Linkable Post – Take a look at your most popular posts and pick the one that is  fairly large and is of high quality.
• Use Google to find your target sites – Use Google to obtain a list of high-authority websites that publish “Best of” posts related to your niche (Google search = best of post + your topic).
• Message the Authors of Each “Best of” Article – Ask each post’s author via email, if they can add your post to their list of favorites. 
• Before requesting a backlink from a well-known blogger, you should establish a relationship with them. This can be accomplished by leaving comments on their blog, emailing them a question, or following them on Twitter.

#9. Use interactive content on your site:

Interactive content like quizzes, games, polls, and calculators are creating high degree of engagement these days on the Internet. Due to their rising popularity, interactive content generate a lot of authority backlinks. Several web based tools such as Outgrow, Uberflip, etc. are available to help you generate such interactive content.

#10. Have a podcast of your own:

This will definitely boost your ranking in search results. Podcasts have high popularity and engagement quotient and can be used effectively in your link building strategy.

You’ll have more creative control over your content if you have your own podcast; you won’t have to waste time sending outreach emails to podcasters in your niche and waiting for a response; and, most importantly, podcasting is fun and allows you to build your own personal brand and showcase your expertise.

Other influencers in your niche will approach you to be a part of your podcast once it becomes famous. Not to mention the invitations you’ll get to be a guest on other podcasters’ shows.

#11. Sign up for Product Hunt:

This especially helps those who deal in tech products like apps, software, website, hardware projects , and other tech creations and expect to receive backlinks from authority sites. Product hunt is a site with domain authority of 86 and growing, where you’ll come to know about cool new applications or products, both upcoming or current. But what makes it unique is its forum of online discussion where product loving enthusiasts and tech experts have thoughtful discussions 

To acquire a backlink from Product Hunt, you must first register an account on the site, link your website, and be active on the forum. This can be accomplished by posting product reviews, providing comments on freshly released products, and, of course, regularly upvoting and downvoting products.

#12. Be on the Startup Directory:

If you are a startup, getting registered with one or more startup directories helps you receive quality reviews and backlinks. There are many startup directories to which you can submit your website.

For example, BetaList is a leading startup directory dedicated to early-stage online firms. The submission is free, but you will need to pay a nominal charge to expedite the process and ensure that your startup is featured. You can observe how they evaluate startups by looking at their submission criteria.

#13. Create your public profile and get a backlink:

Users sign up for sites where they may construct a public profile and submit a link to their website as part of the profile link development process. The link will help transfer of link juice from the profile creation site to yours.

The main idea is if the profile link building site is good, you should be able to get a quality backlink.

Gravatar, a WordPress-owned avatar site, is an example of a high-quality site where you can include a link in your profile. Other websites like Kickstarter, Moz, Semrush, and Triberr that value active communities allow you to build a public profile with links to your website and social media outlets.

#14. Create list posts with images and videos on a regular basis:

In a study to identify the sites that garner the most inbound links, it was discovered that blog entries that included both images and videos in a list format earned the most backlinks.

It’s not difficult to conduct research and create a fantastic list post. However, most inexperienced bloggers fall short, when it comes to using videos and graphics to generate backlinks. Here are a few tricks that skilled bloggers employ to make their blogs visually appealing.

• Use Graphs and Charts for better visualization of key stats
• Embed Proven YouTube Videos in the post
• Embed images in the Tweets that is relevant to the content

#15. Share your site with the Blog Aggregators

Blog aggregators are websites (dedicated to one or more niches) that compile a list of blogs in those industries. Their specialty is that people visit their sites for good pieces of content in specific field(s). So if you tie up with a few blog aggregators in your industry you are likely to get good numbers of relevant backlinks. AllTop, Blogarama, and BlogEngage are some examples of blog aggregators.

Even though they don’t have as much link juice as they used to, you can still obtain a significant amount of referral traffic from these blogs. Most blog aggregators will provide you with high-quality dofollow backlinks for free if you follow these three simple steps:

• Submit the RSS feed of your blog for consideration
• To confirm your site’s ownership, add a specific HTML code to it.
• Get your blog reviewed by a blog aggregator.

Despite constant changes in Google’s algorithm to refine the digital marketing results, which see many old concepts giving way to new ones, building backlinks remains to be a pivotal factor in the success of SEO. While these 15 link-building strategies will give you rich insights into link building, research and innovation will help you discover more.

Source- Fluidscapes
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