Category: Tech Services

Videos are ruling the world now. Millions of videos are being produced and devoured every day, which underscores people’s craziness of this dominant medium of communication. From mere fun to tutorials to branding, there is no field left that does not have an abundance of YouTube videos. But is it enough to just create and upload the videos? After all, videos are made to be viewed. Will they get their audience just like that?

Those with some knowledge of content marketing will shake their heads in disagreement. It doesn’t work like that. Thousands of videos will jostle with each other. There must be some SEO techniques to optimize YouTube videos. That brings up the topic of this blog – how to reach a greater audience with higher YouTube SEO ranking. A look at SEO or search Engine Optimization will be an ideal starting point.

What is SEO?

SEO is the heart of digital marketing. In a nutshell, SEO is what you do to get your content to occupy high rank on Google search pages. The ease with which a search engine can interpret the contents of your website and link them to what your target audience is looking for is referred to as SEO or search engine optimization. Ranking of content on the search page is a desired result of Google’s SEO exercise, which depends on a variety of factors, and marketers are continuously seeking strategies to increase their Google ranks.

What is YouTube SEO?

If Google SEO is for content marketing, YouTube SEO is for video marketing. With their immense popularity, YouTube videos are contributing significantly to the growth of digital marketing and made YouTube the second largest search engine, right behind Google, but with a different algorithm. Here, the users search for a keyword, and instead of text content, the result surfaces videos. The ranking continues to be the desired outcome for YouTube SEO as well. The YouTube algorithm determines which videos appear based on a variety of ranking parameters.

How to achieve a high ranking on YouTube search page?

The simple tip is to make it easier for YouTube to figure out what your video is about. This will help you get a high rank. Another factor is the relevance of your content. To rank on the first page of YouTube, the most relevant video content with the maximum engagement is sought. However, there are some other factors, as given below, that play crucial roles in determining how high your video will rank on YouTube:

• Use of a target Keyword
• Retention of audience’s interest
• High subscription & engagement

Use of target keywords

Ideally your video narrative should be built around a single keyword or phrase that you have to choose wisely. After you’ve chosen the keyword, make sure that each content of your video uses them. The title, description, tags, and actual video material are the individual content of your video. This way, you’ll add your keyword throughout the video to make it easier for YouTube to comprehend what the video is about and as a result rank it higher.

Optimize your video title

The title of your video should have the keyword or phrase placed as far to the left as possible, because YouTube reads from left to right. For example, if you have made a food video and want that to appear when people search for “healthy breakfast” a YouTube-optimized video title might be “Healthy Breakfast to improve fitness.” A compelling title with the right keyword boosts interest level and viewability.

Optimize your video description

Include variations of your keyword throughout the video description, in addition to the title optimization, so that YouTube is able to tell what the video is about, just by looking at the title and description.

Use tags intelligently

Tags help videos to get discovered by the viewers. Tags are embedded in the source code that help videos surface when viewers search YouTube. Use the chosen keyword or phrase as the first tag and the variations of the same keyword for the rest of your tags. This helps YouTube comprehend the video in a better way. You may take the guide below for choosing other tags:

• Any LSI keywords.
• Any words that describe the content of the video.
• Brand-related and channel tags.

Retention of audience’s interest

The length of time your viewers are engaged with your video is referred to as audience retention. Long view rates for videos will rank higher in YouTube’s algorithm since they demonstrate that your video is engaging, relevant, and produces excellent user experience.

To maintain excellent viewers’ retention, keep your video focused on the topic from beginning to end. This will prevent viewers from clicking away after the video has begun and will improve your YouTube ranking as a result of this.

High subscription & engagement

Your video’s ranking on YouTube is also determined by how users interact with it – how many likes, comments, shares, and subscriptions you have. The more engagement your video generates, the higher it will rank on YouTube. So, it’s important to encourage viewers to like, comment, and subscribe to your videos. An effective way to boost your YouTube video engagement is by sharing your video on other platforms, such as social media and blog posts. With greater engagement, YouTube will recognize that your video is more relevant to the viewers and will give it a higher ranking.

Conclusion-

There you are – all tricks and tips to boost your YouTube video ranking. It may seem like a lot to consider for each piece of YouTube content you create, but once you’ve identified your main keyword and phrase, the process will be much easier. These approaches can help you improve the viewability of your YouTube channel and individual videos with practice.

Source- Fluidscapes
We are one of the best digital marketing companies in India that provides online reputation management services to all types of organizations. We assist businesses to stay on top of the game by leveraging the latest technologies and breakthroughs in marketing strategies and business processes. Want to grow your business, even more, get in touch with us and we’ll tell you how.

Forecasting is an important task to predict the outcome of a process. It takes into account the historical data, the current position, and some variables as inputs to some mathematical tools to derive the result.

Forecasting plays a crucial role in marketing as the result reflects demand, competition, trends, drawbacks, and improvements needed about a product or service. Since the result drives a company to undertake the right measures, it should have a high degree of accuracy. However, accuracy in forecasting may vary widely as it is a factor of the purity of data and the number of variables. 

SEO Forecasting, and why it Is Important.

SEO forecasting maintains a similar purpose and conditions. It allows you to generate forecasts such as future traffic levels and traffic values. It works by assuming that historical trends will probably repeat themselves and accordingly suggests that you manage resources, prioritize SEO efforts, and make modifications before it’s too late.

SEO forecasting can help with sales or predict the future impact of business. It clearly shows that there is a direct connection between SEO goals (ranking, etc.) and organizational goals. Google is the single most important source of the traffic to websites. For the average site, Google contributes 57.8% of overall referral traffic (10x the traffic that Facebook drives to the average site).

For people new to digital marketing, here is a brief understanding of SEO. 

SEO  or Search Engine Optimization is a combination of multiple methods for organic traffic growth to the website of a business to boost sales. Following are the methods to highlight how SEO efforts are linked with the tangible sales results:

• Ranking improvement
• Traffic improvement
• Increased conversations
• Increased sales

SEO Forecasting helps businesses save money

The use of a reliable forecasting model can ensure higher organic search and SEO traffic at a cheaper price than paid search.

Only two pieces of information are required. The average CPC is the first. This is a useful metric because businesses usually know how much they’re spending on paid search. The second metric is Potential Search Visibility, which is the demand for your product/service based on your current ranking. 

How does SEO Forecasting work?

Marketers commonly use tools such as Google Analytics or Google Search Console to estimate  SEO potential of a website. Then, using that information, they create a formula to predict traffic volume for the next year or another time period.

Marketers can run scripts that anticipate monthly traffic increase for their website and their competitors’ websites using tools like Ahrefs or Moz. There are other scripts as well that can forecast future traffic value, and indicate the amount of money a company would save by ranking for keywords organically rather than paying for traffic.

SEO data forecasting strategy

For firms wishing to concentrate on their SEO efforts, Google Ads is a wise investment. Search engine optimization is a long-term investment that can result in exponential growth. The return on investment of search engine optimization (SEO ROI) is calculated using the below formula.

ROI  from SEO = (Gain from Investment – Cost of Investment) / Cost of Investment.

Following are the steps of SEO strategies

• Step 1: Estimate the search volume for top keywords or phrases
• Step 2: Find your current ranking positions
• Step 3: Estimate Click-Through-Rate (CTR)
• Step 4: Estimate how competitive the keywords you chose are
• Step 5: Calculate potential traffic
• Step 6: Estimate profits and timing

An SEO strategy can provide you an indication of the possible SEO ROI. Companies look at search engine rankings, organic website traffic, and target completions when measuring SEO’s return on investment.

SEO Forecasting is never a set-it-and-forget-it function due to many changeable factors. You should update forecasts at short intervals to include the effects of the recent changes. That way, you can assure higher SEO potential with more accuracy. 

Source- Fluidscapes
We are one of the best digital marketing companies in India that provides online reputation management services to all types of organizations. We assist businesses to stay on top of the game by leveraging the latest technologies and breakthroughs in marketing strategies and business processes. Want to grow your business, even more, get in touch with us and we’ll tell you how.

It’s no surprise that digital technology continues to surprise us with its fathomless possibilities. Many of our beliefs and concepts are changing at the fundamental level. One such core concept that is undergoing rapid changes is that of marketing and growth of a new business – first, it took a big leap by changing from conventional marketing (traditional marketing) to digital marketing and then climbed to a new peak called “Growth Hacking”, a crazy egg.

Growth is vital for the existence of a business. But conventional marketing tells a small business to survive first before expecting growth. Digital marketing renders a cost-effective and disciplined approach to improve branding as a means of achieving growth. Growth Hacking is a radically different idea that sees growth as the means of survival for startups in the marketing funnel, on the lines of offense is the best defense.

What is Growth Hacking?

As the name implies it’s hacking for growth. Here hacking should be taken for a positive connotation such as exploring quick, cheaper, effective, and customized ways to achieve growth, no matter if it has to shunt the usual practices. And the record says this works, almost always with amazing growth, provided the product is really good.

How do you define growth? Growth is of course rise in turnover and profit, but to get there you must have a large and loyal user base. Normal digital marketing focuses on creating new target customers using many of its methods, which are centered around branding. The philosophy here is to improve branding and the culture of growth will automatically follow. This takes some time because branding involves relationship building and the generation of trust with potential customers.

By contrast, growth hacking stresses growth from day one and applies out-of-the-box approaches to increase user bases and revenue from different traffic sources. The principles involve close monitoring, rapid recalculation for testing new buyer journey theories, and clever application of several techniques like referral marketing, incentivization, etc.

This suits well for those startups that look to come into reckoning fast and cannot really afford to take the branding-first line. To generate a quick customer base and revenue the growth hackers resort to retaining and expanding the existing user base and also creating opportunities from the competitors’ bases. They closely follow different channels to track every stage in the customer journey and provide better solutions/offers to acquire the customer.

The processes adopted in a growth hacking strategy are often a mix of digital marketing, data science, analysis, engineering, and design that aims at addressing unique wants, pain points, and questions of the active users.

Below are some top growth hacking examples of startup businesses that have achieved meteoric rises in a short span of time:

• AirBnB
• Dollar Shave
• Dropbox
• Facebook
• Foundr
• Gmail
• Groove
• Grow and Convert
• Groupon
• Harvest Snaps
• Hotmail
• Hubspot
• Instagram
• KnudgeMe
• LinkedIn
• Monzo
• Netflix
• OptinMonster
• Paypal
• Proven
• RJMetrics
• Shazam
• Slack

In addition, we have some Indian superbrands like Flipcart, PayTM, and Ola who made it big by adopting growth hacking tactics as their core marketing strategy.

Some of the growth hacking strategies that yield excellent results

• Keep your email list ready – When it comes to generating leads and conversions for a business, email marketing still reigns supreme. Concentrate your efforts on growing an email list. It will enable you to communicate effectively with your target audience. Furthermore, email marketing aids businesses in creating pre-launch buzz for any product or event. It will also enable you to acquire potential clients prior to the introduction of your product. But don’t just sit there with a list of email addresses. Take a few weeks to build anticipation and make your audience excited for your debut.
• Get the social media platform not used by your competitors – The idea is to dominate a social media platform where your established competitors are not present. It will help you to build a loyal following with unfettered access to them. You can also have traffic to your website from that social media platform and vice versa.
• Sharing audience with another company – Obviously, you aren’t looking for a direct rival. Rather, concentrate on finding a company that compliments your own. You could, for example, sell handmade pet food. You may team up with a company that sells pet toys or custom collars.
• Give away things for free – Freebies are a tried-and-true technique to quickly pique people’s interest in your business. One idea is to hold a well-publicized social media giveaway. To get people to participate, spread the word as widely as possible. You can also reward folks for telling their friends about your giveaway.
• Referral marketing – Referrals from friends, family, and industry leaders convert leads significantly more quickly than other methods. Referral clients have a lower CPA (Cost-Per-Action), helping you to minimize costs as well. Uber began off as a ride-sharing service. Referral marketing was utilized to boost their brand awareness and user reach. The concept was simple: when other customers used their referral code, they received a $5 credit. The concept was so effective that it has subsequently been copied by every ride-sharing service.
• Conduct A/B testing regularly – A/B testing on a regular basis is absolutely necessary for growth marketing. You’ll never come to know If anything has gone wrong with your digital asset unless you run the A/B testing. Although A/B testing must be conducted on all parts of your website, the most recommended areas are Landing Page, Home Page, Ends of Blog Posts, Contact page, etc. which receive maximum traffic attention.
• Attend small local events – Try to grab opportunities to attend events that directly or indirectly relate to your product or service. You can go as a guest, a speaker, or even as an audience. These provide chances to meet people, learn about their needs, and introduce yourself as a solution provider to help to create a launching platform for your product.
• Follow competitors – Competition can be in various forms, but it is always there. After you’ve identified your competition landscape, you’ll need to show why your company has a competitive advantage in each market. As an entrepreneur, make sure you’re not only focused on your business, but also on the shifting dynamics in your competitive landscape. This will enable your company to quickly change and capitalize on its strengths.

The high success rate of growth marketing has come as a huge confidence booster for the young startup owners. If your product is good and relevant getting in touch with a growth hacker should be a high priority task.

Source- Fluidscapes
We are one of the best digital marketing companies in India that provides online reputation management services to all types of organizations. We assist businesses to stay on top of the game by leveraging the latest technologies and breakthroughs in marketing strategies and business processes. Want to grow your business, even more, get in touch with us and we’ll tell you how.

The Search engine is the origin of digital marketing and has been evolving like no other field in modern times. Google holding over 89% of the search engine market continues to be like a cauldron of changes and updates to optimize the efficiency of digital marketing continually.

The search engine which was initially developed to help with browsing for the right information soon found to be a source of immense possibilities to identify and connect with the probable customers. That was the beginning of digital marketing, which spread like wildfire based on new methods of search engine optimization with increasingly accurate results.

Search engine optimization or simply SEO is a method of inbound marketing that employs various strategies to generate interest in the netizens’ minds for your product or service and convince them to visit your website to buy the same.

The effort is always on by Google, Bing, Yahoo, and other search engine companies to innovate new ways to hook potential customers and get more organic traffic, which is leading to many SEO techniques both on-page and off-page. As the competition is getting fiercer in the digital space, the need for sharper SEO strategies is rising high in demand, and is making it obvious for the businesses to look out for a combination of on-page and off-page SEO methods.

What is On-Page SEO?

This includes the conventional SEO measures taken to improve your position in search rankings. These methods are implemented directly onto the page sources of your website and help it occupy a higher position on the search engine result pages (SERP). Since the source code of your website is your property the control in your On-page SEO is always in your hands.

The three fundamental On-page SEO tactics are:

• Using highly searched keywords and key phrases in the page titles and content. Although the focus is shifting from keyword stuffing to quality improvement of the content.
• Adding alt attribute to the tag in the HTML code
• Optimizing the meta description to increase the ranking of your website and achieve more traffic.

On-Page SEO factors

The Factors that matter most in On-page SEO are

• Content Quality & Structure – Quality of your web page content (both text and images) and their formats are vital to attract the attention of the visitors and arouse their interest in your product.
• Keywords – Keywords are definitely not as important as they were a few years ago, but are still practiced as an important part of On-page SEO.
• Meta Title or Title Tag – Meta title is the title of your web page (usually blog or other large article) that is also used as the heading on the SERP for that web page. This can be only 65 characters long.
• Meta Description – It’s the short description of the article that appears below the meta title on a SERP. It’s written intelligently using target based keywords to give a brief outline of the blog or the webpage article as well as to generate interest instantaneously about your web page content in the minds of the visitors.
• SSL / HTTPS – Enabling Secure Socket Layer (SSL) security technology for Internet access improves the trustworthiness and visibility of your website. Google prefers sites with HTTPS URL, which ensures the selection of your website in the SERP.
• URL Optimization – This involves using keywords in the URL structure to earn more clicks and make navigation more efficient because the search engines can crawl from page to page on your website more easily. URLs should also be short using only the primary keywords and should look like a natural link.
• Internal Linking – This is another very important On-page SEO factor that links related pages on your website using links on the individual web page content. This helps the search engine to crawl through your site easily and keeps your visitors engaged for more time.
• Breadcrumb Navigation – For websites that have many pages, breadcrumb navigation makes it easy for the visitors to find their way around. Breadcrumbs help to land on the desired page directly, reducing the number of actions or steps in between. Therefore, breadcrumbs make navigation faster and increase the chances for the visitor to explore your site.
• PWA – Having a PWA (Progressive Web Application) website ensures that your website can be seen and navigated on any device (mobile, tablet, laptop) with equal ease. This brings much more users to your site because these days people use multiple devices to browse at different hours.
• Schema Markup & Rich Snippets – Schema markup is a fantastic way to put out some useful additional information about your product or service in the form of rich snippets when searched by Google. This is done by embedding the additional data into your website code. When Google search engine scans your website’s source code for mentions of the searched product then these additional information (name, address, phone numbers, ratings, reviews, and the like) also get displayed on the SERP along with the product, highlighted in a rich snippet box.
• Core Web Vitals – Introduced recently by Google, this gives a realistic view of your web page performances by quantifying the users’ experiences of your site, so that you come to know about the strong and weak areas of your site.
  Core Web Vitals are going to influence your On-page SEO in a big way as they reflect the real-world experiences of the visitors from visiting your website. Currently, the three aspects of your website that are being covered by the Core Web Vitals are loading, interactivity, and visual stability. More aspects such as mobile-friendliness, safe browsing, HTTPS, non-intrusive interstitials will soon be added to the list to make it a more comprehensive collection of user experience data.

What is Off-Page SEO?

As said earlier, Off-page SEO services depend on the activities of your website such as gaining traffic through backlink profiles on other websites, linking social media accounts to websites, etc. The common Off-page SEO techniques are:

• Backlinks – Backlinks redirect the visitors from other sites to your website and improves your rate of conversion. There are several approaches that can generate huge organic traffic through backlinks, such as:
  • Guest blogging on popular blog sites with large subscribers
  • Being featured in industry trade publications
  • Republishing your content on a popular site in the same industry as yours
  • Participating in an industry community such as a forum
  • Guesting on a podcast
  • Press Releases
  • Hosting events (in person or virtual)
  • Help A Reporter Out [HARO]
• Anchor Texts – Anchor text is the hyperlinked characters or words that link to another content or location on the web. Anchor texts also result in Off-page SEO effects as they provide both search engines and users with the relevant information about the content of the link’s destination.
• Domain Authority – Domain authority of your website is the strength of your website, determined by the number (1-100) given to you by a search engine, say Google. Clearly, websites with higher domain authority receive preference from Google and get higher rankings on the SERP. Link building tactic includes gaining quality backlinks to your website from other popular sites helps to raise your domain authority. Creating high-standard content for guest blogging and republishing on other websites to gain quality backlinks is a way for achieving high domain authority.
• Social Media Posts – Social media posts with links to your website also helps to gain high traffic.Creating interesting posts and joining the right group are the keys to success in this method.
• Local Listing – Local listing on sites like Google My Business, Yelp, and others with favourable reviews has been a major push to businesses that depend upon local customers. Local listing of the name, address, phone numbers, nature of business, etc. is providing great traction for small businesses and local entrepreneurs.

Source- Fluidscapes
We are one of the best digital marketing companies in India that provides online reputation management services to all types of organizations. We assist businesses to stay on top of the game by leveraging the latest technologies and breakthroughs in marketing strategies and business processes. Want to grow your business, even more, get in touch with us and we’ll tell you how.

If you are the owner or CEO of a business, checking your digital marketing performance is likely to be a regular task for you. As the opportunities in digital marketing are increasing rapidly, it’s leading to increasing competition and challenges with every passing day.

One of the major challenge areas is how to create great user experiences on multiple devices.

Although the number of online customer networks at any given time has significantly increased they are using different devices (smartphones, tablets, laptops, desktops) with different screen sizes to access the content. But your website is meant for any one type of device. So how will you be able to achieve greater outreach and higher efficiency for your SEO marketing presence?

Secondly, creating mobile apps has become an immensely popular trend for a good mobile experience as they provide easy and direct access to useful information and services to create a high level of interaction. But is it possible to incorporate apps in your website to improve its functionality and the level of satisfaction for scores of customers who prefer browsing more than downloading apps will be an engaging experience.

So there are two goals before you – Reachability across platforms and advanced functionalities. A PWA or Progressive Web App is just the ideal solution that addresses both requirements.

What is Progressive Web App?

A Progressive Web App is a website but feels and acts like an app. It combines the advantages of the latest web technologies with that of the web and mobile apps to add mobile app functionality to your website for a good mobile presence.

A PWA makes any device home. It has a stack of different versions of the same website/ app, developed according to the device screen sizes in everyday use. Upon detecting the screen size, the PWA picks the right version from the stack and loads it instantly even if there is a low connection speed.

Progressive Web Apps are attracting so much attention because firstly, it’s very easy to upgrade your existing website or web apps and make them more mobile-friendly, doing only minor configurational changes. And secondly, they are bringing a refreshing change to your existing website by turning them faster, reliable, and more engaging.

• PWAs are much faster when it comes to interaction, animation, and scrolling by the users. Once a PWA is deployed it’s immediately available to users for the best app user experience.
• PWAs are reliable because they can work with little or even no internet connection. Web apps can be loaded instantly without the help of caching which will enhance user experience.
• PWAs are engaging as they act like a native-like app experience that can be installed without the need for an app store. So there is no delay for validation from Apple or Play stores.

Progressive Web Application Examples

For the success and profitability of online ventures performance of the website and apps are vital. Many companies, large or medium, have changed their website development process to progressive web apps. Among the well-known ones are Housing.com, MakeMyTrip, Starbucks, Uber, Pinterest, Spotify, and so on.

You can visit any of these sites using a smartphone and install the site on your home screen. Now when you open the saved site, it’ll look and perform just like a native app. There is no need to browse. You can use an iPhone or an android phone, there’ll be no difference in their procedures or behaviors. Simply log in and move forward.

Here are other key benefits and advantages of PWAs that are making it a top priority for the companies in online business.

• Progressive – PWAs work on every device and make use of the features of the devices and browsers to enhance progressively.
• Discoverable – They are searchable through browsers as like any other website. They also have URLs like any website.
• Offline capabilities – A PWA works even when the user is offline, like a native app.
• Cost-effective – PWAs are cheaper compared to native apps.
• Push Notifications- PWA allows you to send push notifications just like native apps. This gives you the benefit of increased engagement by reaching people whoever has visited your site directly on their device.
• SEO benefit- Search engines can crawl PWAs. This helps you get higher Google rankings.
• No dependency on App stores – Since PWAs are independent, there’s no need for you to ask people to download through Google Playstore or Apple AppStore. You can offer PWA from social media channels or your homepage.
• PWAs are lightweight – At least 80-90% less weight than a similar native app. Take the example of the Instagram app, While the native app is 35 MB Instagram lite is just 2.1 MB

PWA’s are the current market trend and seem to be going in an inclining direction. We at Fluidscapes, help companies build their very own PWA’s that’s small in size & better in functionality. If you want to know native or PWA, which one is right for you then please check out our mobile app development services.

Source- Fluidscapes
We are one of the best digital marketing companies in India that provides online reputation management services to all types of organizations. We assist businesses to stay on top of the game by leveraging the latest technologies and breakthroughs in marketing strategies and business processes. Want to grow your business, even more, get in touch with us and we’ll tell you how.

If you are a keen marketer or an ardent follower of social media then a few exciting pieces of news like these might have not escaped your sight:

• Launching of NBA Top Shot that offers highlights of memorable basketball games in digital format, referred to as ‘moments.’
• Selling of digital artworks on the virtual marketplace with ownership rights by the artist and musician Claire Boucher (also known as Grimes) for $ 5.8 million.
• Virtual auction of Taco Bell Gifs to support Live Más Scholarship.
• Auction of the copyright of a jpg file of digital art collage by the digital artist Mike Winkelmann at $69 million
• Auction of the exclusive right of the music album ‘When You See Yourself’ by the band called ‘Kings Of Leon.’

There are more such multi-million dollar plans and deals attracting social media attention of late, and if you wonder what is the common link between them, look at the products sold – the digital files with digital ownership!! The jpg, GIF image files are being sold as products!

But a digital file can be copied, edited, tampered with any time, isn’t it? Then how on earth will you be sure about the originality of the file? How will you claim the title, proof of ownership, and copyright of this asset ( well, a mere digital file as an asset), and what will you do with these digital assets, will you be able to resale them like other assets?

The answers to all of these questions lie in the new path breaking technological advancement called NFT, which is heralding a new era in business and commerce and also showing great possibilities in many other areas including the economy, infrastructure, and governance.

What is NFT?

NFT is Non-Fungible Token. If your head has started spinning, it may if you’re not a student of economics, take a pause and then ask, ‘what is a non-fungible token?’

To understand non-fungible tokens we need to understand the term ‘fungible.’ Fungible is something that is made of identical or interchangeable units and also can be exchanged for other material of equal value. For example, Gold is a fungible asset as any unit of pure gold can be replaced with the same unit of pure gold, be it in any form. We can purchase some material in exchange for equal worth of gold. Currency is also fungible because a unit of currency or coins, for example, a $100 bill can be interchanged with 2 nos. $50 bills.

In contrast, there are some assets that can’t really have a true copy or a fully identical replacement; they are unique. For example, diamonds that become precious through cutting and polishing by the experts. It is said that no two diamonds are the same. Even if they are of the same grading they will not look the same to your eye, hence their prices will also differ. Therefore, we can categorize diamonds as non-fungible assets investment.

Lands and residential properties are some other examples of non-fungible assets because each unit has a unique set of qualities that can’t be copied or duplicated.

Can’t be copied or duplicated – this unique quality of non-fungible assets inspired new ideas of creating non-fungible assets on the digital space by the content creators in the forms of memes, media, tweets, arts, articles, music, in fact any type of digital property that can be collectible and will have some antique or vintage value going forward. This is done by attaching a unique identification code or a digital autograph, called a token, to that digital property.

That’s it! The idea of creating an NFT or a non-fungible token as a collectible digital asset shielded with tamper proof digital authentication has ushered in a great new form of branding that leads to superior emotional connect with the audience and at the same time bring large revenue to the company.

How to make an NFT?

Blockchain technology holds the basis of NFTs. Blockchains platforms are the digital ledgers that contain all records of transactions and are practically impregnable to hacking or breaches.

A non-fungible token or NFT is a cryptographic digital token, which is not interchangeable, in sharp contrast to cryptocurrencies such as Bitcoin that are essentially interchangeable or replaceable or fungible.

An NFT is created by submitting the file of the digital work in question to an NFT auction market such as KnownOrigin, Rarible, or OpenSea. This automatically puts the hash value of the file on a digital ledger or blockchain as an NFT. Once an NFT is stored on the blockchain it gets a foolproof identity protection for ownership by the parent company. However, all transactions of an NFT require crypto tokens and cryptocurrencies only.

Ethereum is an open-source, decentralized blockchain technology that offers ERC-721, a free and open standard non-fungible token that has a globally unique tokenID.

Actually, the NFT itself contains very little of the data, rather it includes links to where the original digital works are stored. But that link may not be permanent, which means the title can be for a certain period and will be revoked automatically at the end of that period. The ownership of an NFT doesn’t grant the exclusive right to the file by default. However, there is a provision for applying explicit licensing to an NFT deal. The author or creator is needed to transfer the copyright to the buyer as a certificate of authenticity, and that continues if the ownership is changed further.

How can brands use NFTs to their advantage?

NFTs are showing immense possibilities to start a whole new paradigm in branding. The level of interest and enthusiasm it has created speaks about its capacity to garner huge and sustainable consumer engagement, which we all know is the single most important goal of marketing and branding.

In the digital age where people spend most of their time on a variety of channels and platforms, NFTs present a unique branding opportunity through creation, collection and trading of digital collectibles and memorabilia.

And not to forget the revenue it brings to the business with millions of dollars – not only through the first deal but also as royalties from the future tradings. In fact, the future trading option helps your brand to be a talking point with some bragging value.

NFT is certainly a big power at the hands of the marketer but it requires intelligent use and good timing. For example, the Taco Bell GIFs mentioned in the beginning were apparently launched to support the Live Más Scholarship, a popular social initiative.

Studies show that 83% of millennials tend to attach with brands that align with their values. Taco Bell attracted huge interest by linking their NFT launch with a social cause supported by their target audience.

NFTs can also be used by a newcomer business to grab attention and build followers.

Chinese virtual sneaker brand RTFKT decided to design an NFT sneaker and put it up for auction on the eve of Chinese New Year. The virtual sneaker fetched a whopping $28000. What a wonderful way to disrupt the market and make a name for yourself.

All indications suggest that people are loving NFTs and are willing to spend money on them, even more so as the concept is powered by the Blockchain technology that also ensures hasslefree trading opportunities. It’s also possible to recreate more NFTs of the same digital work. Marketers pull up your socks, the NFT craze is sure to continue for a long time to come.

Source- Fluidscapes
We are one of the best digital marketing companies in India that provides reputation management services to all types of organizations. We assist businesses to stay on top of the game by leveraging the latest technologies and breakthroughs in marketing strategies and business processes. Want to grow your business even more, get in touch with us and we’ll tell you how.

Choose your social media partner to profit through innovations and changes

Change is the only constant in life. More than anything else, this quotation holds true for the field of digital technology, which continues to overwhelm us with the changes and inclusion of new features, and their impacts on our lives and commerce.

Conventions and concepts are regularly being upgraded to introduce new ideas and scale new heights, keeping technology consulting companies like us on their toes. A lot of changes are happening in social media too. Social media platforms, which employ most of the emerging trends and techniques, are making Social Media marketing increasingly rewarding and challenging for businesses.

The challenges are many, as businesses are flooding social media with marketing content, the channels have started making it more and more stringent for them. The objectives are twofold –

a) To clear the clutter of low-quality content

b) To reduce organic reach and encourage paid reach.

The bar is raised high for the standard of social media marketing and will continue to rise higher and become more expensive. However, still, it can’t assure you success in your marketing efforts, due to the simple reason that it’s as much quality as it’s a strategy to be on a winning streak in social media marketing.

Your search for the right social media consulting agency thus becomes a daunting task that requires you to have a clear idea of what services are possible and what are your needs, some insights into their functioning, and a rational evaluation process. Give it due importance because a wrong selection can negatively impact your brand besides quickly draining your budget.

Here is how you’ll go about selecting the right social media marketing agency for your business.

As said earlier, the primary requirement before delving into social media services is to understand yourself and your needs. Whether you are a B2B or B2C business, you are a budding company, semi-established, or an established company, the demographics of your customers, your budget, and so on.

Social media marketing can be broadly divided into three parts – social media management, branding, and ORM(Online Reputation Management). They have separate purposes that are achieved through applying various social media campaigns. A good social media marketing agency performs them in synergy. The following points constitute the checklists for selecting the right social media consultancy

#1 The agency should have the goal of helping clients keep pace with the changes and profit from them.

#2 Their overall responsibilities across the channels should include:

• Identifying social marketing goals
• Researching on the target audience
• Establishing the most appropriate metrics
• Analyzing competition
• Social listening
• Catching the mood
• Developing and curating bespoke content
• Close watch and prompt actions.

#3 Their channel-specific tasks should include:

Facebook

• Setting up your FB page
• Inform people about you and your views.
• Manage Likes, Shares & Comments.
• Find and join the right groups to share stories, achievements.
• Create and distribute engaging posts.
• Reply and respond to discussions.

Twitter

• Linking accounts on different channels.
• Create a following through likes, retweets, comments, and response to tweets.
• Create new hashtags and join other hashtags.
• Generate leads through Twitter
• Share tweets, news & information about the client’s company

Youtube

• Video creation and promotion
• Respond to YouTube comments
• Create videos & video descriptions that are SEO friendly
• Strategize video creation & scheduling
• Share reports of activities & insights from YouTube

Pinterest

• Board creation
• Image creation & promotion
• Manage posts on boards, manage collaborators
• Have well verse knowledge of Pinterest paid promotions

Whatsapp

• Setting up your WhatsApp Business account
• Creating chatbots for WhatsApp business account
• Respond to business queries, setup WhatsApp shop experience
• Converse with clients directly & maintain a personal relationships with the customers

#4 They must have Branding experts in their team. Branding or brand building is a set of activities centered around your company. The core purpose of branding activities is to make the people know about your vision and mission, principles, policy, faith, and so on. It’s an image-building exercise that goes on for a long span of time to plant a bright picture of your company into the minds of your customers. A high brand image generates a high level of trust and confidence of the customers in your company and products that make marketing much easier

#5 They must have vast & hands on experience with respect to paid promotions for all social media platforms

#6 Social media agency who is ready to explore new & emerging social media platforms

#7 Additional bonus- If they have connections in direct social media platforms such as Facebook, Instagram & Twitter. (To get verified or just in case anything goes wrong)

#8 They should religiously perform ORM (Online Reputation Management) to help branding and marketing.

ORM is an ongoing process that works in the background to complement branding and marketing. The reputation of your company created by the branding operation can be under threat by your opponents, critics, unhappy customers, unhappy ex-employees, etc. ORM helps you to not only preempt those threats but also to add up.

Adversity is part and parcel of life and so is in business. But since digital media is a great mass influencer, negative news, review, comments, etc can spread like wildfire to cause substantial damage to your hard-earned reputation and revenue. Online Reputation Management is a set of specialized activities that watch the media round-the-clock and repair the damage before it flares up.

Source- Fluidscapes
We are one of the best digital marketing companies in India that provides reputation management services to all types of organizations. We assist businesses to stay on top of the game by leveraging the latest technologies and breakthroughs in marketing strategies and business processes. Want to grow your business even more, get in touch with us and we’ll tell you how.

Instagram Updates March 2021

Instagram is super dynamic. It never stops experimenting for achieving more.

Even when the world was reeling from uncertainties, pandemic, and turmoils in 2020, we saw a series of exciting new upgrades and functionalities rolled out by Instagram to enrich the user experience. And the run continues into 2021, the early sign shows.

In an earlier post, we had talked about a few of Instagram’s new features that made big splashes to soar its popularity. This time we’ll touch upon some more of the Instagram latest updates that’ll generate new ideas and create more reach in 2021 for sure.

Instagram Rooms

Now go for live video chatting with three more friends from within Instagram.

The fascinating Instagram live broadcasting is now extended to take in four participants including the host and rebranded as Instagram Rooms.

Consumers will have all regular Instagram Live features intact on Rooms, such as Badges, Live Shopping, Fundraisers, plus the facility of joining from Twitter Spaces and Clubhouse (an audio-chatting app).

A facelift for Instagram Stories!

One of the brilliant updates on new Instagram Story features in 2021 is the ‘Create’ interface that’ll let you add Gifts, Countdown Timers, Q&A boxes, Polls, and Quizzes with just a swipe of your finger. Earlier, you would have to choose them manually from inside the sticker button.

This is not all! 2 more new features will adorn your Instagram Stories in 2021 – ‘On This Day’ and ‘Templates.’

While ‘On This Day’ Instagram enables you to relive the events that occurred on that day in the past by sharing old posts, pictures, etc. the ‘Templates’ help you make your Instagram Stories quickly like a pro by presenting pre-designed formats with empty spaces for you to fill in.

Instagram Suggested Posts

You must have noticed this new feature called ‘Suggested Posts’ once you finish scrolling through the most recent posts of the accounts you follow. Instagram makes suggestions of the posts based on what you like or who you follow on Instagram.

However, you may not like any such suggestion on every post. So you can inform Instagram that you’re not interested in tapping the three dots above the post and then choosing ‘Not Interested.’ This way Instagram will learn to make more specific targeting for suggestions.

New Story Stickers

Instagram is determined to take your Instagram Story experience to another level with the introduction of a handful of new Stickers. Ask a professional to make an Instagram Story along your product content lines using these stickers and see the result.

Donation Sticker

You may wish to raise money for a non-profit organization that you select here for your followers to make donations to.

Challenge Sticker

This one is a great marketing idea to increase reach. As Internet challenges became popular since the lockdown , Instagram took the opportunity to provide the users direct access to the challenges without having to leave Instagram. Through this particular Story Sticker, your followers can join challenges that are named with hashtags. This way the challengers become more recognizable and gain customer retention with an increase in their reach.

DM Me Sticker

DM is for direct Messaging. Adding this sticker to your Instagram Stories posts will encourage plenty of users to send direct messages to you, paving the way for more personalized interactions with your business. This can be used as a CTA button like ‘Get it now’ or sort of that, to add up your branding through direct conversations.

Stay Home Sticker

The world is staring at the possible second wave of Coronavirus. By adding this sticker to your Instagram Story, you may wish to advise your audience to stay home as much as possible. This will be considered as a move to raise the level of awareness and will garner support from your viewers and their networks on social platforms.

Food Order Sticker

This is meant for restaurants or food aggregators. Add this sticker to your Instagram Story about some special items, so that your viewers can order directly and promptly. This solves customer issues and saves time from going into your website and order.

Gift Card Sticker

The Gift Card Sticker works in the same fashion as the Food Order Sticker. If you are into the Gift Card business, then adding this sticker to your Instagram Stories will enable people to order GIFT Cards directly while viewing your story.

Support Small Business Sticker

Small businesses and Instagram are made for each other. During this period, where business leaders and especially small business owners are struggling to survive after the year-long lockdown of the Covid-19 Pandemic, Instagram has this innovative way to grow willingness among people to help small businesses. You may tag a small business that you know and support on your Instagram Story through this ‘Support Small Business’ sticker. This’ll create large engagement for your business as well.

Instagram Updates February 2021

Ever since the decision of Govt. of India to ban TikTok, Instagram has seen a big jump in its user base in India, nearly 20% year-over-year, which is on its way to take over the USA as the largest user base of social media.

Many exciting new features are regularly being added to its fleet by Instagram, such as ‘Reel Tabs’, ‘Shop Tabs’, ‘Born On Instagram’, etc. to surge ahead of competitions. Keeping abreast of the upgrades is no easy task, which prompted me to make a list of some of the new updates for January 2021, with guides to activate them.

Instagram Lite- A lighter version of Instagram to be released in India

The below 2MB Android app can be easily downloaded using even entry-level devices and limited Internet access to boost the user base of Instagram in India. Reels, IGTV, and Instagram Shopping will not feature in this version.

Options to filter your Instagram following

You’ll be able to manage your following on Instagram better with this new update in the sense that you’ll come to know who you interact with most and least. Once you scroll through the list of people you’re following, two new features will come to your notice –

• Introduction of two categories called ‘Least Interacted With’ and ‘Most Shown in Feed’
• Introduction of two more sorting options called ‘Date Followed: Latest’ and ‘Date Followed: Earliest.

[image credits- https://twitter.com/wongmjane ]

These new tools provide you great leverage if you wish to identify who you should engage with and then interact more with them. This way you can improve the chance of your content appearing within their feed.

Introduction of Creator Account

A third profile option called ‘Creator’ account’ has been added to your Instagram account that allows you to choose from Personal, Business, and Creator. The Creator account is aimed to distinguish the content creators and help their account growth by providing them with a new Ínsights’ feature to track the rise and fall in the number of their daily followers. See the below screenshot for more clarity

A new professional Dashboard

Instagram is the best platform for those who want to share their passion and also get discovered. Capturing the visually-appealing content and building social following come easy to some people but for many, this doesn’t come as naturally.

This has prompted Instagram to launch its new Professional Dashboard, which is aimed to help content creators even if they aren’t experts at using Instagram. The new dashboard features a centralized ‘Home’ location to find all the resources and tools of Instagram put together at a single location.

The new Professional Dashboard has become a great tool for content creators and marketers alike to create great content to promote small businesses. Anyone can visit the dashboard to discover professional tools and resources and other educational information for tracking performance and growing their business.

Dark Mode

Instagram has rolled out its new update with a dark mode option to give relief to users from eye-strain by adjusting the screen colours of your mobile for a darker appearance. It does this by flipping the default white background to gray or black. This battery-saving, the stylish theme is currently available to iOS 13 and Android 10 users.

To avail the dark mode you need to change your device settings and that might change other apps to dark mode as well. Follow the steps below to turn on Dark Mode for the Instagram app on Android 10:

• Tap

or your profile picture in the bottom right to go to your profile.

• Tap

Settings, then tap Theme.

• Select Dark.

Courtesy – https://www.facebook.com/help/instagram/897760233943762

E-mail checker to prevent Phishing attacks

Receiving fake e-mails from hackers is common these days. They seem genuine at the first sight, ask you to type your personal data for verification or click a link to save your account from deletion, and the like, and you fall into their traps to discover later that your account has been hacked.

Instagram has decided to put an end to this menace, also known as ‘Phishing’ through a new feature that lets users find out if the mail is genuinely from Instagram or not. Next time, when you receive such a mail, head over to the ‘E-mails from Instagram’ option under the Security settings of the app. There you will see all emails that have come from Instagram in the last 14 days. Steps to reach this feature are:

• Go to your Instagram profile
• Tap the hamburger button in the top – right corner of the screen
• Select Settings
• Select Security
• Select ‘E-mails From Instagram’.

Bookmark this URL for more updates on new Instagram features in 2021.

Cut, paste, copy, delete, edit – some people are obsessively doing this, days and night to wage their campaigns from their holes – campaigns to malign or destroy the image of a country, society, company, brand, or individuals they don’t like or not aligned with their opinion or beliefs – much like terrorists waging proxy wars.

Yes, you have got it right. We are talking about fake news creators and peddlers. The above analogy might seem exaggerated but you can’t deny the similarities between them.

Impact of fake news

This is the age of online media, which is swarmed with news, reviews, ratings, and rankings and is considered the biggest influencer for creating public perception due to its massive reach and enormous speed. The fake news websites utilize this to spread distorted and false stories and reviews to manipulate public opinion as part of their cyber propaganda.

We are heavily dependent on Information to make our opinion or take the right decisions about finance, health, education, and all other matters. False, distorted, exaggerated news and reviews misguide us and force us to commit mistakes. On a broader scale, fake news affects the goodwill and image of a company or brand and also creates problems for the economy, law & order, and other sensitive and functional areas of the government.

However, not all fake news is with such wicked intentions. Today anyone can publish their thoughts or opinions and share stories on social media platforms, but most people don’t do a simple fact check and check the source of the messages or news stories before sharing them. This leads to the spreading of fake news quickly or even going viral.

So, how are fake news and reviews defined?

There are broadly two types – completely false type that are fully manufactured stories designed to make people believe something false, to instigate them to commit something harmful impulsively or to buy certain products, to visit a certain website, etc. This type of fake news consists of completely baseless content or rumors spread by blind followers.

The 2nd type is partly or mostly false such as, presenting a distorted speech or image that gives out a wrong interpretation of the actual to convince people of a certain viewpoint. For instance, a video of a child being forced to do homework by her mother can be made viral with a wrong interpretation as “kid manhandled by a teacher.” Such videos are shared in a frenzy without fact-checking.

Here are some guidelines to identify fake news and fake reviews.

How to check the trustworthiness of a website?

Visual check – Go through the overall design. Barring a few exceptions, fake news sites usually have a lot of errors, flaws, and a shabby look. Look for grammatical errors & spelling errors.

Check the URL or the domain address – If you find the URL with unusual domain names such as “.com.co” or “.lo”, etc. chances are that this is a fake site as they try to deceive people by mimicking legitimate sites.

Another type of fake news website uses real media channels or websites with slight differences in the URL that are not very apparent and gets overlooked most of the time. For example, real news website: timesofindia.indiatimes.com and fake news website: timesindia.com

Go through the ”About US” page – Authentic sites usually furnish background information, about their goals, policy statements, and email contacts on this page. Fake sites usually do not care about having such details.

Use online fact-checkers. There are many fact-checking websites that will give you real information about the news story. You can do a reverse image search to find the real source of the information.

How to check fake WhatsApp messages?

Whatsapp enjoys a massive information exchange that takes place daily and is also one of the major mediums for the spread of fake news.

Check the original source of the forwarded message – Most of us share forwarded messages without checking the origin.

Here is a way to learn more about a forwarded message – if a message is forwarded serially for more than five times, Whatsapp marks that message with a double arrow icon to denote it as a “frequently forwarded message.” You should be careful and double-check the facts with trusted news sources to see if the story has been published elsewhere before forwarding a message with an unknown source.

The same procedure should be followed for checking the authenticity of pictures and images as edited photos and images are easy to make these days.

Check the message if it looks different – Most types of misinformation have spelling or grammatical mistakes that are clear telltale signs about their fabricated nature.

Group privacy settings

Sometimes you may surprisingly find yourself added to unwanted groups and receive messages forwarded by unknown persons. To stop this practice, Whatsapp has included a new feature called Group Privacy Settings in WhatsApp that allows users to decide who can add you to groups. Maharashtra police recently issued an advisory for WhatsApp group admins and users for dealing with misinformation related to COVID-19.

Other channels are also taking a slew of self-regulation measures to rein in the spreading of fake news, reviews, or misinformation. But despite all efforts including the government’s crackdowns, this menace is showing no sign of waning. India being the country with the largest number of social media users, are especially vulnerable to this threat and therefore requires a high level of awareness to restrain from forwarding messages without knowing their source and genuineness.

Source- Fluidscapes

We are one of the best digital marketing companies in India that provides business consultations to all types of organizations. We assist businesses to stay on top of the game by leveraging the latest technologies and breakthroughs in marketing strategies and business processes. Want to grow your business even more, get in touch with us and we’ll tell you how.

As we are nearing the end of the black tunnel called Covid and the economies are desperately looking for ways and means for recovery, the one thing that has gained maximum significance is the need for Digital Transformation or simply DT.

While digital transformation is as impactful as an industrial revolution and can result in great opportunities and turn around for businesses, its implementation is tricky and might elude the expected outcome.

In this article, we have tried to catch the various facets of digital transformation through the quotes from some of the world’s leading visionaries, business heads, and inventors.

Takeaway

Digital technology has inherent power for greater customer engagement and efficiency gains but it requires a synergy between the individual processes to formulate the paradigm of transformation. However, if the mindset of people and organisational practices aren’t adaptable to change, digital transformation will fail to yield any tangible result.

Source : Fluidscapes

Fluidscapes are the top Media Consultants in Mumbai who are providing various professional services to businesses. So when any user searches for that particular brand’s they are easily searchable by any medium.